What are the responsibilities and job description for the Social Media Manager Job at Gruma, S.A.B. de C.V. in Irving position at Gruma, S.A.B. de C.V.?

The Social Media Manager is the tone, voice, and human element behind the brand. This job is involved in all aspects of planning, posting, and moderating content across a variety of social platforms. Through daily engagement and analysis, fosters our social media community, builds authentic relationships among our external audience, offers insights & optimizations to strategy and creative teams, and collaborates with multiple departments to evolve the brand both online and offline.

Responsibilities :

Participation and moderation of social conversations pertaining to the brand; answers comments, concerns, questions, and provides overall support.
Interacts with users, while shaping brand presence, to maintain consistent brand voice for community engagement and discussion.
Delivers support and attention to those engaging around the brand’s campaigns as well as the brand itself, surfacing trends while they are emerging.
Utilizes data and social listening to proactively seek out opportunities to grow the brand’s presence and unify our identity on all social channels. Shares industry and community insights by presenting new ideas and relevant findings.
Forges strong and trusted relationships with key brand advocates and encourages interaction across brand channels.
Works alongside Customer Service team to respond to inquiries raised on social channels.
Creates monthly and quarterly reports pertaining to engagement, reach, response rates, audience insights, follower growth, etc.
Collaborates with the Digital Manager to develop yearly plans and programs based on insights pertaining to what the audience wants, expects, and needs from the brand.
Assists in leading social media involvement in relevant emerging trends, applications, and tools.
Performs other duties as assigned.

EDUCATION & EXPERIENCE :

Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and / or related fields. 2 years in social media management in the social media community / arena with an agency or brand with knowledge of major social media platforms & trends. Experience executing strategy, content, and campaigns for Facebook, Instagram, Twitter, YouTube, and Pinterest. Any equivalent combination of related education and / or experience may be considered for the above.

KNOWLEDGE, SKILLS, & ABILITIES :

Previous experience with CPG brand or client is a plus.

Strong passion for building and evolving a brand through social media and digital channels.

Organized, articulate, and collaborative self-starter with the ability to easily communicate with internal stakeholders and agency partners.

Ability to develop tactical plans that build and nurture ambassadors of the social media community.

Excellent written and verbal communication skills.

Proficiency in Microsoft Office programs : Word, Excel, PowerPoint, and Outlook.

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Social Media Manager Job at Gruma, S.A.B. de C.V. in Irving

What are the responsibilities and job description for the Social Media Manager Job at Gruma, S.A.B. de C.V. in Irving position at Gruma, S.A.B. de C.V.?

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