What are the responsibilities and job description for the Marketing Operations Manager position at GSC?
About GSC
We are passionate about people and driven by innovation at GSC. Our goal is to empower companies to transform manufacturing, spark innovation, and accelerate product development using cutting-edge 3D engineering technologies.
Job Description
The Marketing Campaign Manager will be a strategic partner within the marketing department, helping to streamline processes and drive results. This key role acts as a coordinator and executor of integrated marketing campaigns, leading to qualified leads and pipeline growth.
Responsibilities
Qualifications
Bachelor's degree in Marketing, Business, or related field, 3 years of Marketing or Digital Sales experience, strong campaign marketing and leadership experience, familiarity with automation and data platforms (ZoomInfo, Salesforce, HubSpot).
Benefits
A collaborative and innovative work environment, strong focus on professional development and mentorship, competitive compensation and benefits package, including paid time off, medical, dental, vision, and life insurance, 401(k) plan with company match.
We are passionate about people and driven by innovation at GSC. Our goal is to empower companies to transform manufacturing, spark innovation, and accelerate product development using cutting-edge 3D engineering technologies.
Job Description
The Marketing Campaign Manager will be a strategic partner within the marketing department, helping to streamline processes and drive results. This key role acts as a coordinator and executor of integrated marketing campaigns, leading to qualified leads and pipeline growth.
Responsibilities
- Lead and execute demand generation campaigns across channels.
- Manage and mentor marketing team members.
- Align content strategy with buyer personas and sales goals.
- Develop and maintain brand messaging.
- Collaborate with sales and product teams on go-to-market strategies.
- Oversee and administer marketing tools (e.g., ActiveCampaign, SalesLoft, ZoomInfo).
- Create report on marketing KPIs and provide strategic insights.
- Manage marketing budgets and vendor relationships.
- Continuously improve lead scoring and qualification processes.
Qualifications
Bachelor's degree in Marketing, Business, or related field, 3 years of Marketing or Digital Sales experience, strong campaign marketing and leadership experience, familiarity with automation and data platforms (ZoomInfo, Salesforce, HubSpot).
Benefits
A collaborative and innovative work environment, strong focus on professional development and mentorship, competitive compensation and benefits package, including paid time off, medical, dental, vision, and life insurance, 401(k) plan with company match.
