What are the responsibilities and job description for the Creative Director/Writer (PHARMA) position at GSD&M Idea City?
At GSD&M, we're on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We're able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We're humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that's what it takes to build and be First & Only.
What You Do :
Understand both the details and the big picture of a client's business in order to help develop and execute a vision for the creative work
Lead and manage campaigns across all platforms (TV, print, digital, social, etc.) from concepting to production
Inspire and lead your team of creatives, helping them grow their skills and make the work better every step of the way
Sell clients award-worthy work that meets both their goals and our creative standards
Ensure that everything we put into the world is a strong as it can be
Find opportunities to make great work that clients don't even know they need
Dig in to concept and create work whenever needed
Set an example for collaboration, leadership and creative excellence
Help your teams turn feedback into even better work
Manage and prioritize your teams' projects and deadlines so that no one drops the ball on anything
Own and grow client relationships, including with executives
What You'll Learn :
How to successfully manage the entire scope of a client's creative work to build a successful relationship and produce work that lives up to our creative vision
How to nurture and develop the creative talent on your team, including giving formal feedback
What You Have :
Must have pharmaceutical copy experience
Position will not require HCP messaging, but candidate needs to be proficient in messaging to patients
Must have a deep understanding of the MLR process as this candidate will be helping stand up a healthcare practice within the agency
8 years of advertising experience and the skills to match
Portfolio website with examples of produced work, including integrated campaigns
Impressive command of your craft (art direction or copywriting)
Mastery of broadcast, radio and digital production
Exceptional presentation skills and experience successfully selling stong ideas to clients
The ability to think on your feet and come up with solutions in response to client feedback
Strong supervisory experience within a creative department
Ability to lead new business pitches
Responsible, humble leadership skills
Razor sharp written and verbal communication skills
Mastery of visual language, including design, typography, photography and video production elements, including set design, wardrobe, prop design, etc.
A proactive, self motivated, and dependable work ethic
Strong attention to detail and problem solving skills
Passion for advertising and staying up to date on the latest greatest work
Knowledge of social media platforms and trends
Enough cultural fluency to make work that connects with a diverse range of people and an eagerness to learn more
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