Senior Social Strategist

TITLE : Senior Social Strategist

DEPARTMENT : Consumer Engagement Group

REPORTS TO : Social Media Director

TRAVEL : 10-20%

FLSA STATUS : Exempt

SUPERVISORY RESPONSIBILITIES : Yes

Senior Social Strategists are responsible for developing and leading the activation of a brand(s) social media strategy and day-to-day decision making.

The Senior Social Strategist is a very dynamic role that demonstrates mastery of the fundamentals of social media including strategy, channel and content plans, community management, influencer strategy, paid social and measurement frameworks. The role requires a passion for social media and the ability to leverage that deep understanding into effective social-first content and experiences for our clients.

This role is a collaboration champion, working closely and productively with disciplines and key stakeholders across brand strategy, comms strategy, creative, account leadership, external agencies, etc. in the pursuit of First & Only solutions.

Position Specific Responsibilities / Duties

• Develop holistic social media strategies including audience definition, channel plan, content framework, social voice, and measurement plans
• Develop social activation briefs and deliver to creative teams
• Partner and collaborate with creative teams to translate an idea into social-first application within budget parameters
• Collaborate with paid social team on both campaign and evergreen strategies
• Lead and manage brand influencer program (in collaboration with paid media team)
• Oversee the development of communication guidelines and social voice
• Oversee content / editorial calendar development
• Identify opportunities to proactively engage with relevant industry influencers and events on social
• Provide ongoing thought-leadership, strategic guidance and industry best practices to both clients and internal agency teams
• Leverage a variety of social tools and data (social media management platforms, social listening, influencer, etc.) to inform and optimize strategy and content approach
• Develop and / or oversee POVs on a range of social topics, as needed
• Monitor trends and updates in social media ecosystem and synthesize into clear brand implications and opportunities
• Actively participate in the growth and development of Social Strategists and Social Media Managers
• Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drive continuous optimization
• Identify opportunities to fuel an ongoing learning agenda

Minimum Qualifications

Preferred Qualifications

Key Characteristics for Success