GSD&M is hiring: Content Creator in Austin

Description

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.

Position Function

Social Media Content Creators are responsible for bringing a brand's social media program to life in-platform, with supervision. The SMM / CC works across many fundamentals of social media to support the social team including creating social-first content and publishing across social channels. To succeed in this role, you must have a passion for social media and the ability to leverage your deep understanding of the landscape into impactful social content.

You must be a team player, clear communicator, with a high attention to detail and always on the lookout for improved and innovative creative solutions. The SMM / CC will be part of the broader social media team within the Strategy Studio department.

Responsibilities and Essential Duties

• Supports social teams in implementation of client's social strategy.
• Ability to write social copy and create creative assets. Editing test will be requested.
• Content creation skills are mandatory (e.g., light video editing, GIF creation, etc.).
• Assist in development and implementation of monthly content calendar.
• Schedule / post content to social channels.
• Maintain social brand guidelines and social voice.
• Demonstrated understanding and experience developing fundamentals of social media strategies including audience, channel, content, brand guidelines, and voice.
• Provide thought-leadership, strategic guidance, proactive key learnings, and industry best practices for social creation.
• Develop POVs on a range of social topics as needed.
• Monitor trends in social media channels to inform social content strategy and creation.
• Leverage social media tools (when applicable) to inform / inspire optimal social content and engagement strategies.
• Look for opportunities to proactively engage with relevant industry influencers, events, and trending topics on social media.
• Leverage brand social performance data / reporting to drive continuous optimization.

Minimum Qualifications

Preferred Qualifications

Key Characteristics for Success

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