What are the responsibilities and job description for the Paid Social Campaign Manager position at GSD&M?
Job Title: Paid Social Campaign Manager
Department: Media
Reports to: Senior Campaign Manager
Supervisory Responsibilities: No
FLSA Status: Non-Exempt
Travel: 0-10%
Location: Austin
We are looking for a highly motivated and experienced Paid Social Campaign Manager to lead in the implementation of in-platform and IO based paid social campaigns across a variety of social media platforms. While your day-to-day priority will be spent in-platform, you will also work with your supervisor to develop paid social strategies to deliver clients’ objectives. You will collaborate with our media planning, social content, and analytics teams as to how to best leverage paid social tactics to bring an overarching social strategy to life.We will roll up our sleeves together to best use your talent, experience and passion points to grow our clients’ business while also helping you identify opportunities to further develop your own career path.
PRIMARY JOB FUNCTIONS:
Department: Media
Reports to: Senior Campaign Manager
Supervisory Responsibilities: No
FLSA Status: Non-Exempt
Travel: 0-10%
Location: Austin
We are looking for a highly motivated and experienced Paid Social Campaign Manager to lead in the implementation of in-platform and IO based paid social campaigns across a variety of social media platforms. While your day-to-day priority will be spent in-platform, you will also work with your supervisor to develop paid social strategies to deliver clients’ objectives. You will collaborate with our media planning, social content, and analytics teams as to how to best leverage paid social tactics to bring an overarching social strategy to life.We will roll up our sleeves together to best use your talent, experience and passion points to grow our clients’ business while also helping you identify opportunities to further develop your own career path.
PRIMARY JOB FUNCTIONS:
- Function as an in-platform paid social campaign manager across a key media client
- Consult with other members of the social team as they develop top down social strategies for clients; provide perspective and best practices from a paid media standpoint
- Co-develop with your supervisor a tactical execution plan based on the approved strategy, and then execute the plan following best practices and processes
- Responsible for the day to day execution of tactics, campaign management, optimization and budget pacing
- Organize campaign materials and set up ads across Meta, Snapchat, Reddit, X (Twitter), Linkedin
- Set up and organize tracking links for paid social campaigns
- Collaborate with other agency partner teams to provide cohesive and joint-recommendations/deliverables for clients
- Develop performance reports, leveraging in-platform knowledge and our data visualization dashboard (Datorama), and present findings and optimization plans to the client
- Collaborate with large internal team (programmatic, search) for all things paid social, developing a trusted relationship with internal teams and confidence in our execution
- Stay abreast of social media trends, best practices and platform updates and keep internal teams and clients alike updated on relevant trends
- Build analyses and POVs to be shared across teams and with clients
- 2-3 years of experience managing paid social media campaigns on Meta (Facebook/Instagram) is required; Blueprint certification is a huge plus, and experience on other social platforms (Snapchat, Reddit) also preferred
- Experience with full funnel objectives and buy types
- Ability to translate analytics and reporting into meaningful insights and actionable recommendations
- Exceptional command of advanced Microsoft Excel and media analytical skill set
- Highly organized, extremely detail-oriented, and able to multitask and prioritize in a fast-paced, deadline-driven environment
- BA/BS required
- Well versed in Microsoft Office suite, especially in Excel, Powerpoint and Google suite of equivalent (Google Slides, Google Sheets, etc)
- Google Analytics experience a strong plus
- Comfortable with multi-tasking and have an innate sense of urgency
- Highly collaborative and adaptable to different situations, personalities and timelines
- Highly data-driven and analytical, with attention to detail and ability to turn data into actionable insights
- Organized and energetic
- Stellar with interpersonal skills
- A skilled communicator, written and verbal
- Equipped to speak in high technical terms when needed, or to simplify information for less tech-savvy audiences
- Eager to roll up your sleeves and do a little bit of everything
- Comfortable with a fast-paced environment
- A problem solver with high emotional intelligence and self-awareness
- Highly curious, and desire to carve new paths in strategies and use of social platforms
- Experienced in operating with a high level of integrity and transparency
- Enthusiastic to live GSD&M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom & Responsibility
