What are the responsibilities and job description for the Social Media Manager position at GSD&M?
Social Media Manager / Community Manager
DEPARTMENT : Consumer Engagement Group
REPORTS TO : Social Strategist or Sr. Social Strategist
TRAVEL : 0-10%
FLSA STATUS : Exempt
SUPERVISORY RESPONSIBILITIES : No
Position Function
Social Media Managers are responsible for implementing a brand's social media strategy with supervision. The Social Media Manager works across the fundamentals of social media to support the social team, including monitoring trends / memes, competitive activity, scheduling content, and daily community management. To succeed in this role, you must have a passion for social media and the ability to leverage your deep understanding of the landscape into impactful social content.
You must be a team player, clear communicator, with a high attention to detail and always on the lookout for improved and innovative creative solutions. The SMM will be part of the broader social media team within the Consumer Engagement Group.
Responsibilities and Essential Duties
- Assist in development and execution of ongoing social editorial / content calendar
- Schedule / post content to a variety of social channels, both natively and via social-media-management tool
- Assist in development and maintenance of social brand guidelines and social voice
- Provide ongoing community management, including day-to-day social engagement and UGC management
- Monitor client brand pages for inappropriate content and to ensure alignment with established community guidelines
- Look for opportunities to proactively engage with brand-relevant conversations (including UGC, influencers, trending moments, etc.)
- Monitor competitive activity and develop brand competitive social audits
- Monitor social trends to inform social content and engagement opportunities
- Leverage a variety of social media tools and data to optimize content and community efforts
- Assist in development and review of regular analytics / reporting (in collaboration with analyst)
- Develop POVs on a range of social topics as needed
- Provide ongoing maintenance of social team resources (cultural calendar, social specs, best practices)
Minimum Qualifications
Preferred Qualifications
Key Characteristics for Success
