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ViiV Healthcare (GSK) Regional Marketing Director - Field Worker

GSK
Durham, NC Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/19/2025

ViiV Healthcare is a global specialty HIV company, the only company that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to leave no person living with HIV behind. We do this by being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education and treatment. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We will push through every challenge until HIV / AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV pandemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

ViiV Healthcare was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company. In 2012 Shionogi joined the company. 76.5% of the company is now owned by GlaxoSmithKline, 13.5% by Pfizer and 10% by Shionogi.

The Regional Marketing Director is responsible for leading the development and execution of an integrated strategy to gather and act on customer insights across treatment and prevention areas. This role involves close collaboration with headquarters and field teams to understand key customer insights, identify growth opportunities, and ensure the effectiveness of engagement activities with thought leaders.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following...

  • Responsible for leading, developing and pulling through an integrated portfolio insight generation strategy.
  • Collaborate with headquarters and field teams to understand customer insights and opportunities.
  • Implement and oversee a comprehensive strategy for identifying and continuously monitoring key thought leaders at national, regional, and account levels, in treatment and prevention areas.
  • Take full accountability for the effectiveness and impact of these engagement activities, making data-driven adjustments as required
  • Oversee integrated thought leader engagement strategy and key listening priorities.
  • Collaborate closely with Healthcare Professional Engagement (HCPe) and Peer-to-Peer (P2P) teams to design and implement holistic speaker bureau strategies that align with ViiV's treatment and prevention goals.
  • Manage AOR and identify need for further agency support in development of insight generation tactics.
  • Lead the development and execution of an integrated portfolio insight generation strategy for both treatment and prevention, ensuring it aligns with ViiV's broader objectives.
  • Proactively collaborate with headquarters and field teams to gather, analyze, and act on customer insights, identifying opportunities across the treatment and prevention portfolio.

Why you?

Basic Qualifications :

We are looking for professionals with these required skills to achieve our goals :

  • Bachelor's Degree
  • 8 years in Pharmaceutical Industry
  • 5 Years Marketing
  • Experience in strategy development and execution,
  • Up to 50% travel
  • Preferred Qualifications :

    If you have the following characteristics, it would be a plus :

  • Previous regional marketing / peer to peer / thought leader marketing experience
  • Previous specialty product strategy and marketing experience
  • Knowledge of the HIV disease state
  • Demonstrated ability to apply regional data and analyses to drive high impact business decisions
  • Strong verbal and written communication / presentation skills
  • Ability to work effectively across a matrix environment and influence without formal authority
  • Deep understanding of risk management responsibilities / competencies
  • Ability to lead through change and inspire agility / flexibility amongst team
  • Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs
  • LI-Remote

    Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

    Why Us?

    At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

    We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

    Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

    If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or 1 801 567 5155 (outside US).

    ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.

    Important notice to Employment businesses / Agencies

    ViiV does not accept referrals from employment businesses and / or employment agencies in respect of the vacancies posted on this site. All employment businesses / agencies are required to contact ViiV's commercial and general procurement / human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business / agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business / agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses / agencies in respect of the vacancies posted on this site.

    Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.

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