What are the responsibilities and job description for the Social Media Coordinator position at GSM Outdoors?
Job Type
Full-time
Description
Job Purpose : Working as part of GSM's Digital Marketing team, the Social Media Coordinator will oversee the creation and dissemination of content across digital channels, including social media, to drive brand awareness and engagement while collaborating with various teams and utilizing strategic insights.
An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.
Summary of Essential Job Duties :
General maintenance and updates of existing GSM Social Media platforms as assigned. ?Develop and curate engaging content for social media platforms.Maintain unified brand voice across different social media channels.Collaboration with marketing team to create a social media calendar.Monitor social media channels for industry trends.Interact with users and respond to social media messages, inquiries, and comments.Review analytics and create reports on key metrics.Assist in the development and management of social media marketing and influencer marketing strategies.Requirements
Skills / Qualifications :
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Passion for social media and proficiency with major social media platforms and social media management tools.Proficiency with video and photo editing tools and digital media formats.Social Listening skillsAbility to understand current and future trends in the digital content and social media space.Strong copywriting and copy editing skills.Strong communication skills.Excellent time management skills with the ability to multitask.Detail-oriented approach with ability to work under pressure to meet deadlines.Required Education and Experience :
High School Diploma or Bachelor's degree in marketing or a related field.1-3 years experience with D2C social media marketing or content development.Experience with using social media management tools.Experience with mircosoft office.Experience with Adobe Creative or equivelant digital media editing tools is a plus.
