Product Marketing Manager

Product marketing managers at [Company X] spearhead all marketing efforts for their assigned product(s). These individuals deeply understand their target audience’s everyday challenges and can succinctly explain how their product helps solve customer problems. Through close collaborations with product owners, marketing content designers and writers, and product developers, product marketing managers are able to shape effective marketing content.

Objectives of this role

Improve [Company X]’s product marketing content output

Shape product marketing campaigns that target prospective customers

Align all product marketing copy with [Company X]’s brand ideals

Build relationships with external vendors and key stakeholders

Set product marketing budgets and track spend, always with an eye for ROI

Convert prospects into paying customers through consistent communications

Responsibilities

Lead product marketing content development

Outline product marketing deployment timelines

Educate other departments on current product messaging

Manage team’s product marketing campaigns

Craft [Company X]’s product storytelling vision and voice

Negotiate budgets to execute our product marketing vision at scale

Skills And Qualifications

Strong written and verbal communication skills

Significant product marketing and development experience

Deep understanding of market trends and product lifecycles

Firm grasp of ways to develop strategic product marketing campaigns

High degree of empathy for others’ perspectives and circumstances

Sharp negotiation tactics

Preferred Qualifications

Superb leadership abilities

Intuitive Understanding Of How To Effectively Assign Responsibilities

Extensive experience designing customer promotions

Fluency with web development languages and technologies such as HTML, CSS, and JavaScript

Proficiency with product design techniques based on hands-on experience

Expert grasp of software engineering, computer science, or a related field