What are the responsibilities and job description for the Marketing Specialist position at GT Marketplace LLC?
Marketing Specialist
GoTextbooks/Valore Campus
GoTextbooks is a multifaceted business that is composed of many entities that have extensive experience in the bookstore and e-commerce space. Our company has a strong focus on higher education and student success. We believe that success starts with providing students from all walks of life with affordable textbooks.
We are looking for an experienced Marketing Specialist to help meet the evolving needs of our growing company. This individual will play a key role in supporting our marketing efforts, including digital marketing, creative campaign strategies, and a strong emphasis in graphic design. The ideal candidate is a flexible, self-starting, highly adaptable, organized, and eager to grow. Higher education or bookstore experience is a huge plus, but not a must.
Who are we?
Valore Campus has been a trusted college bookstore provider for over 28 years, partnering with more than 100 schools across the country. We specialize in textbook and retail solutions for higher education institutions, with a mission to improve student retention through affordable course materialsand we love what we do!
In addition to our campus bookstore operations, we also have GoTextbooks, one of the largest wholesale textbook divisions in the country. Our distribution centers in Little Rock, Arkansas, houses an extensive inventory of approximately 3 million textbooks.
With a team of over 500 employees, we come from diverse backgrounds, bringing unique skills, experiences, and interestswhether it's attending soccer games, keeping up with grandkids, or quoting The Office. But what unites us is our shared passion and energy for supporting students and institutions every day.
Were proud to serve a wide range of schools, including Concordia University Texas, Enterprise State Community College, Henderson State University, Merrimack College, University of California Berkeley, University of Bridgeport, UMass Lowell, Union University, and many more.
What youll do:
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Support the Marketing Manager with marketing efforts across all entities
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Design and develop graphics for print and digital
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Develop communication and marketing materials such as social media posts, emails, texts, flyers, website content, reports, presentations, etc. for multiple college bookstores and our corporate entities.
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Work with cross-functional teams (sales, customer service, leadership) to align marketing initiatives with company goals, and support any promotional events or partnerships.
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Coordinate with team members to plan ahead and meet deadlines
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Manage social media accounts (Facebook, Instagram, Tiktok,, LinkedIn, etc.), create posts, and engage with followers to grow the community.
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Develop and manage email campaigns, including promotional emails, newsletters, and product updates, to nurture leads and increase brand awareness.
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Conduct competitor analysis and market research to stay up to date with industry trends, customer preferences, and new opportunities for growth.
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Track campaign performance, identify areas for improvement, and create regular reports for the Marketing Manager
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Help ensure all marketing materials align with the brand's identity and messaging.
Qualifications:
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A bachelors degree in communications, marketing, or a related field.
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1 year of experience in digital marketing & social media management
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Creative, detail-oriented, and highly organized with the ability to manage multiple projects at once.
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Ability to work both independently and collaboratively in a fast-paced environment.
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Experience creating graphics for digital and print use
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Proficiency in digital marketing tools (Google Ads, social media platforms, email marketing software, etc.).
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A knack for evaluating processes and making them better
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The ability to communicate clearly and concisely through writing, speaking, and editing.
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Experience working in Photoshop, Canva, Meta Business, Pipedrive, and Email marketing software is a huge bonus
Location: Hybrid(Little Rock)
Hours: Full-time
Benefits: 401k; Health, vision & dental insurance; PTO; Holidays; and a fun team!
GoTextbooks is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, [ ], family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Valore Campus will not tolerate discrimination or harassment based on any of these characteristics.
