What are the responsibilities and job description for the Awareness Media North America Director position at GTT, LLC?
Job Title: Awareness Media North America Director
Contract Duration: 9 Months
Pay range: $66.30 - 89.66/hr
Work Type: Hybrid
Location: Newark, NJ
About the Role:
Key Responsibilities:
Qualifications:
Preferred Qualifications:
Benefits:
About the Company:
Keywords: Awareness Paid Media, Media Director, Paid Media, TV, Video, Digital Marketing, Marketing Strategy, Media Planning, Media Buying, Entertainment, Subscription Services, Media Measurement, Attribution, Budget Management, Job Opportunities, Marketing Jobs
24-15892 #LI-GTT #gttjobs #LI-Hybrid
Contract Duration: 9 Months
Pay range: $66.30 - 89.66/hr
Work Type: Hybrid
Location: Newark, NJ
About the Role:
- Our client is seeking an experienced Awareness Paid Media Director to join our North American team on a short-term contract (approximately 6 months).
- This role is crucial in developing and executing awareness media strategies to meet brand awareness, consideration, and acquisition goals.
- The Awareness Media North America Director has extensive experience in multi-channel paid media strategies, ideally for an entertainment company, with a proven track record of testing and measuring media investment to establish business impact.
Key Responsibilities:
- Awareness Media North America Director will develop and execute best-in-class awareness media strategies across TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social channels.
- Explore innovative media partnerships with media owners to drive awareness and consideration of clients beyond traditional media placements.
- Manage the awareness media budget and optimize spend across channels.
- Lead agency relationships and cross-functional partnerships to support brand imperatives and growth goals.
- Oversee incrementality tests and improve media measurement in collaboration with Business Insights.
- Recommend yearly and quarterly investment strategies in collaboration with our media agency and grounded in data
- Stay current on digital media industry trends and recommend innovative approaches.
Qualifications:
- 10 years of multi-channel paid media marketing experience, preferably in entertainment or subscription services.
- Experience with attribution, incrementality, and media measurement models.
- Strong leadership, analytical, and strategic skills.
- Expertise in budget management and forecasting.
- Proven ability to translate data into actionable recommendations.
- Experience in utilizing customer insights for successful marketing campaigns.
- Excellent interpersonal and cross-functional collaboration skills.
Preferred Qualifications:
- MBA or graduate degree.
- Media agency experience.
- Strong oral and written communication skills.
- Deep understanding of subscription revenue business models
Benefits:
- Medical, Vision, and Dental Insurance Plans
- 401k Retirement Fund
About the Company:
- Leading audiobook producer revolutionizing the industry with innovative technology and superior programming. Our passion for well-composed, artfully performed audiobooks has earned millions of loyal subscribers worldwide. Our People Principles guide our team of pioneers and inventors to deliver exceptional customer experiences and drive positive change.
Keywords: Awareness Paid Media, Media Director, Paid Media, TV, Video, Digital Marketing, Marketing Strategy, Media Planning, Media Buying, Entertainment, Subscription Services, Media Measurement, Attribution, Budget Management, Job Opportunities, Marketing Jobs
24-15892 #LI-GTT #gttjobs #LI-Hybrid
Salary : $66 - $90
