Social Media Manager

Who we are:

Guaranteed Rate Affinity, LLC (“Guaranteed Rate Affinity”) is a joint venture between Guaranteed Rate, Inc (NMLS: 2611) and Anywhere Real Estate Inc. Through this joint venture, Guaranteed Rate Affinity provides mortgage origination services to the clients of more than 700 Coldwell Banker and select Sotheby’s International Realty offices owned by NRT LLC, a subsidiary of Anywhere and the nation’s largest residential real estate brokerage company. In addition, Guaranteed Rate Affinity markets its services to consumers and unaffiliated realtor referral sources.

Compensation: $80-$85k Annually

Work location: 3940 Ravenswood, Chicago, IL 60613 – Hybrid 2 days each week in office

Social Media Manager

Job Overview:

The Social Media Manager will be responsible for managing and enhancing our corporate social media presence across multiple platforms. This role involves consistently posting content aligned with company initiatives, engaging with our audience, and driving strategic campaigns to increase brand awareness and engagement. Additionally, the role will focus on managing paid social advertising campaigns to reach target audiences effectively and efficiently. The ideal candidate will also have creative and design experience to craft visually engaging content, as well as the ability to develop and lead social media training for our Loan Officers.

Key Responsibilities:

Content Management: Develop, schedule, and publish high-quality content across all corporate social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) ensuring consistent branding, messaging, and alignment with company initiatives.

Creative & Design: Create and design visually compelling social media graphics, videos, and other digital assets using tools such as Canva, Adobe Creative Suite, etc., to enhance content engagement and effectiveness.

Social Media Strategy: Collaborate with internal teams to create and implement social media strategies that enhance brand visibility, engagement, and growth.

Paid Social Advertising: Manage, optimize, and report on paid social ad campaigns, including strategy, execution, and performance analysis to meet business objectives and KPIs.

Analytics & Reporting: Track, measure, and analyze social media metrics and campaign performance to make data-driven decisions and continuously improve social media efforts.

Brand Advocacy: Promote the company's values, initiatives, and culture through social media content and messaging, positioning Guaranteed Rate Affinity as a trusted industry leader.

Trend Monitoring: Stay up to date with the latest trends, tools, and best practices in social media and digital marketing, adjusting strategies as necessary to stay ahead of competitors.

Training & Support: Develop and lead social media training sessions for Loan Officers and other team members, empowering them to enhance their individual social media presence and use platforms to engage with their clients effectively.

Partner with Joint Venture: Collaborate with our joint venture partners on co-branded social posts, initiatives, and overall strategy

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

Proven experience (5 years) in social media management, preferably in the financial or real estate industry.

Strong understanding of social media platforms, best practices, and algorithms.

Experience with paid social media advertising, including Facebook Ads Manager and LinkedIn Ads.

Creative design experience, with proficiency in tools like Canva, Adobe Photoshop, Illustrator, or similar software.

Excellent written and verbal communication skills with attention to detail.

Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Strong analytical skills with the ability to interpret data and adjust strategies accordingly.

Experience in developing and delivering training programs, specifically focused on social media best practices.

Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, etc.) is a plus.

Guaranteed Rate Affinity is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.

Applications are being accepted on an ongoing basis.

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