Content Marketing Specialist-Hernando

Job Description

Content Marketing Specialist

Position Summary:

Supports the marketing team in developing high-quality, engaging content across multiple platforms to support brand awareness, customer engagement, and financial literacy initiatives. Attends events across our footprint, capturing photos, and videos to transform them to be utilized across all social media channels. This role will also assist in writing and distributing press releases through all channels: intranet, website, and local publications.

Essential Functions-Primary Responsibilities and Accountabilities (90%):

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily.  Reasonable accommodations can be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Task Statement(s)

• Write, edit, and publish compelling content, including press releases, blog posts, website copy, and internal communications.
• Co-develop financial literacy content with the community development team for social media, brochures, and educational materials.
• Manage and create content for all social media platforms, ensuring brand consistency and engagement.
• Monitor social media analytics, trends, and engagement, adjusting strategies to maximize reach and effectiveness.
• Collaborate with internal teams to create marketing materials that support campaigns, product launches, and corporate messaging.
• Assist in developing email marketing campaigns, newsletters, and other digital marketing initiatives.
• Maintain and update website content, ensuring accuracy and alignment with branding guidelines.
• Support video scriptwriting and coordination for marketing and educational videos.
• Work closely with the Creative Manager and the marketing team to brainstorm new content strategies and initiatives.
• Stay up-to-date on industry trends and best practices in content marketing and financial education.

Additional Functions-Secondary Responsibilities and Accountabilities (10%)

  Additional Task Statement(s)

• Proficient computer skills.
• Exceptional oral and written communication skills.
• Attention to detail.
• Creative skills.
• Flexible and able to multitask.
• Must have the ability to think outside the box.
• Ability to work in a team environment.
• Must be motivated and able to work independently.
• Must be able to deal effectively and tactfully with customers and co-workers.
• Strong organizational skills.
• Ability to meet and greet the public in a professional manner.
• Follow all bank policies and procedures.
• Provide assistance to other departments as needed.
• Perform other duties that may be assigned and requested. 

Position Qualifications

    Education:       Required – High School Diploma or equivalent.

Preferred – bachelor’s degree in marketing, English, Communications, Journalism, or a related field.

Experience:     Required – 0-2 Years of experience in content creation, social media management, or digital marketing.

  Licenses and 

  Certifications: Required – None

                                Preferred – None

Position Requirements

  Competency Statement(s)

• Accountability (core value) – Always do what we say and hold one another accountable.
• Integrity (Core Value) – Always act with integrity and honesty.
• Respect (Core Value) – Always treats others with respect.

• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO, digital marketing, and social media trends.
• Organizational skills with ability to multitask and meet deadlines.

• Accuracy – Thorough with strict attention to detail; does work right the first time; identifies and corrects errors; produces complete and error free work.
• Ethical Conduct – Conducts oneself consistently with sound banking practices and standards, upholding the values of Guaranty Bank.
• Ability to manage multiple projects simultaneously and meet deadlines

• Experience with content creation systems, social media tools, and analytics platforms.
• Experience in the financial industry or a strong interest in financial literacy is a plus.

Physical Requirements:

Physical requirements needed to perform the above essential duties, with or without reasonable accommodation, may be requested from Human Resources.

 General notice: The bank has reviewed the job description to ensure the essential functions and basic duties are current.  This job description describes the general nature and level of work performed by the employee holding this position.  It provides guidelines for the job expectations and the knowledge, skills, and abilities necessary to perform successfully in this position.  This job description in no way states or implies that these are the only duties to be performed. Additional duties and responsibilities may be assigned by supervisors as deemed appropriate.  This position does not constitute an employment agreement between the Bank and employee.  This position description is subject to change as the needs of the bank and the requirements of the position change.