What are the responsibilities and job description for the Marketing Manager - Wealth Management position at Guardian Life Insurance Company?
The Marketing Manager for Wealth Management will play a crucial role in supporting the strategic planning, development, and execution of marketing initiatives for our Wealth Management division. This role drives brand awareness, client engagement, and overall business growth through innovative marketing strategies and effective communication plans. The Marketing Manager will work closely with the Head of Marketing for Wealth Management and senior leadership, product development teams, and sales team to create compelling marketing programs and campaigns!
Key Responsibilities
- Assist in development and implementation of a comprehensive marketing strategy for the Wealth Management division, aligned with business objectives and growth targets.
- Collaborate with leadership, product development teams, and sales departments to create compelling marketing collateral, programs and campaigns.
- Lead all aspects of the creation of core marketing collateral, including digital content, email marketing, presentations, direct mail, newsletters, and pitch books.
- Stay abreast of industry trends, competitor activities, and consumer behavior to inform marketing strategies and ensure the division remains competitive.
- Ensure compliance with all regulatory requirements related to marketing and communications.
- Help with management of the marketing budget, allocating resources effectively to enhance ROI.
Key Stakeholders
Key partners include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital teams. This position reports to the Head of Marketing for Wealth Management, who, in turn, reports to the Head of IM Strategy.
Qualifications
Salary Range
99,190.00 - $162,955.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you'll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian's Purpose - to inspire well-being - we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Health Care
Life and Disability Insurance
Retirement and Financial
Time Off and Remote Work
Emotional Well-being and Work-Life
Equity & Inclusion
Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups :
A culture that encourages colleagues to bring their authentic selves to work
Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.
Current Guardian Colleagues : Please apply through the internal Jobs Hub in Workday.
Salary : $99,190 - $162,955
