Head of Marketing, North America

At Guerbet, we build lasting relationships so that to enable people to live better. This is Our Purpose.

Interested in this role You can find all the relevant information in the description below.

We are a global leader in medical imaging, offering an extensive portfolio of pharmaceuticals, medical devices, digital and AI solutions for diagnostic and interventional imaging. As a pioneer in the field of contrast products for the last 95 years, we continuously innovate. We dedicate 10% of our revenue to Research & Development to improve the diagnosis, prognosis, and quality of life of patients.

Achieve , Cooperate , Care , and Innovate are the values that we share and practice daily.

Working at Guerbet is not only being part of a multicultural team of 2,600 people across more than 20 countries, but it is about playing a unique role in the future of medical imaging.

YOUR ROLE

• Lead, develop, and direct the marketing team with all marketing efforts to maximize sales of the contrast media product line.
• Direct, develop, and implement long-term strategic marketing / business plans that include channel, selling, merchandising, and pricing strategies.
• Develop, manage, and oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Establish & implement annual brand plans that include full range management, collateral development, and the execution of promotional programs.
• Create and manage appropriate brand and product positioning statements.
• Manage the lifecycle of the brands and products assigned with a focus on growth & profitability.
• Understand and follow specific compliance and regulatory requirements.
• Support selling efforts (targeting strategies, training, etc.) and act as a brand ambassador for scientific meetings, events, promotions, and dedicated sales calls.
• Analyze historical trends and apply judgment to predict forecast and prepare local and HQ forecast reports.
• Collaborate with cross-functional teams : Finance, Technical Service, Business Development, Customer Service, Inside Sales.
• Develop key customer account, key opinion leader (KOL), and key industry vendor relationships on behalf of Guerbet and MR Marketing to support the North America sales team and help Guerbet LLC achieve its annual goals.
• Explore and analyze potential partnerships to improve company profitability.
• Collect, analyze, and provide recommendations based on pertinent data (market, financial) as well as face-to-face meetings with the target market in an effort to identify new business opportunities for Guerbet LLC.
• Identify, assess, and potentially open sales and distribution channels to help optimize new and existing customer relationships. Strengthen business relationships with existing support channels while developing new channels to help meet and exceed the company’s annual sales goals in collaboration with the sales management team.

YOUR BACKGROUND

We offer continued personal development. When you join Guerbet, you :

We # Innovate # Cooperate # Care #Achieve at Guerbet.

Guerbet is an Equal Opportunity Employer. As an organization, we believe that no individual should be discriminated against because of their differences, which includes age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Guerbet is committed to diversity, equity, and inclusion.

Guerbet provides accommodations to applicants and employees with disabilities. If you need an accommodation to apply for a position, please send an email to careers@guerbet.com or call 19843443717.

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