Marketing Content Manager

We are Guggenheim, a global constellation of museums unlike any other in the world. Four museums on three continents, united by the power of groundbreaking art to connect us to ourselves and to each other. Since our founding in 1937, the Guggenheim has introduced, celebrated and brought to the public the newest voices and visions in modern and contemporary art. When Solomon R. Guggenheim and Hilla Rebay set out to share the joy they first experienced in discovering experimental art, they initiated the creative risk-taking that is today synonymous with “Guggenheim” throughout the world. Across the globe, each Guggenheim stands not just as a backdrop for visionary art but as masterpieces in and of themselves to experience.

Summary Of Position

The Guggenheim New York is seeking a Marketing Content Manager to join our Global Communications team. This role will support the museum's digital marketing efforts, amplifying the Guggenheim's mission, program, and brand across digital platforms. The ideal candidate will be an energetic and detail-oriented project manager with strong creative, strategic, and technical skills. This role is responsible for overseeing and managing the creation, distribution, and performance of marketing content across various platforms to engage audiences, drive attendance, and bolster brand awareness.

Key Responsibilities

• Content Strategy Development:
• Collaborate with Global Communications and cross-functional teams (e.g., Curatorial, Visitor Experience, Public Programs, Retail, Advancement) to develop a comprehensive content strategy aligned with the museum’s marketing goals.
• Conduct research on industry trends, peer landscape, and audience insights to inform content creation.
• Develop content calendars for various channels (website, social media, email, etc.).
  
  

• Campaign Strategy:
• In partnership with Global Communications colleagues, develop strategies for digital campaigns related to new exhibitions, events, and other initiatives, including creating digital assets and ensuring timely delivery across channels.
• Track and report on the performance of digital campaigns and social media activities, providing insights and recommendations for improvement.
  
  

• Content Creation and Management:
• Create high-quality, visually compelling content for digital channels, including motion graphics, video clips, GIFs, and blog posts, that highlight exhibitions, events, and museum initiatives.
• Develop, manage, and upload content for the Guggenheim website, ensuring it remains fresh, aligned with marketing strategy, and reflective of the museum's brand.
• Work across the Global Communications team and with cross-functional teams to gather relevant information, imagery, and assets for content.
• Optimize content for SEO and ensure it drives relevant traffic and engagement.
• Ensure timely, accurate delivery of content.
• Content Distribution and Promotion:
• Develop and execute content distribution strategies across various channels (social media, email, website, and third-party platforms).
• Work with Social Media Manager to promote content and engage with target audiences.
• Implement paid media strategies as appropriate to amplify content reach.
• Social Media Support:
• Support planning, creation, and scheduling of engaging content across all Guggenheim social media platforms (Instagram, Facebook, Twitter, YouTube, LinkedIn, etc.).
• Monitor and respond to comments, messages, and mentions across digital channels in alignment with the Museum’s voice and brand.
• Contribute to growing and engaging the museum's online community by leveraging innovative tactics and responding to audience engagement.
• Analytics & Reporting:
• Monitor and analyze content performance metrics across digital marketing efforts, providing regular reports on website traffic, social media engagement, and campaign performance.
• Measure content effectiveness in terms of engagement, traffic, conversions, and other KPIs.
• Use analytics tools (such as Google Analytics, social media insights, etc.) to measure success and optimize ongoing and future digital strategies.
• Generate regular reports to provide insights on content performance and adjust strategies accordingly.
• Collaboration and Leadership:
• Work closely with Global Communications and cross-functional teams to ensure that content is consistent and aligns with institutional strategy and audience needs.
• Manage editorial calendar and coordinate with internal stakeholders to ensure timely content delivery.
• Lead brainstorming sessions and contribute creative ideas for campaigns and content formats.
  

Skill And Experience Requirements

• 3-5 years of experience in content marketing.
• Proficient in social media platforms, digital content creation tools (e.g., Adobe Creative Suite, Canva, etc.), and website management tools (e.g., WordPress, etc.).
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and marketing automation tools.
• Familiarity with SEO best practices and proficient with analytics tools such as Google Analytics, Sprout Social (social media insights), and other measurement platforms.
• Creative thinking with the ability to craft engaging, on-brand content.
• Knowledge and passion for art and culture, with an understanding of the Guggenheim’s brand and audience.
• Excellent organizational and time-management skills, with the ability to manage multiple tasks and deadlines simultaneously.
• Team player with the ability to work collaboratively in a fast-paced, dynamic environment.
• Flexibility and the ability to adapt to changing priorities.
• Ability to be proactive, use independent judgment and initiative.
• Knowledge of Microsoft Office Suite.
  
  

Preferred Qualifications

• Experience with photography, video editing, or graphic design is a plus.
• Proficient with email marketing platforms (e.g., Mailchimp, Campaign Monitor).
• Knowledge of SEO best practices and digital advertising platforms (e.g., Facebook Ads, Google Ads).
  
  

Work Demands And Environment

• Ability to travel within the metropolitan area as required to perform the above duties at any of the Guggenheim’s owned or leased properties upon request.
• Occasionally work may be conducted outdoors, exposure to varied weather conditions.
• Ability to work nights, weekends, holidays on occasion.
• Ability to lift at least 25 lbs.
  
  

Education

Bachelor’s degree (in Communications, Marketing, Digital Media, or a related field) desired.

REPORTS TO: Senior Director of Marketing

LOCATION: One Liberty Plaza, New York, NY

WORK SCHEDULE: This is a hybrid role with Mondays, Wednesdays, and Thursdays in the office

POSITION TYPE: Full-time, Exempt, This position is covered by a Collective Bargaining Agreement with Local 2110 UAW.

SALARY RANGE: $74,000 Annually

The Guggenheim is dedicating itself to creating paths that lead to a more inclusive and diverse institution. We encourage inquiries from applicants who will reflect the plurality of our culture and our global audience. The Guggenheim does not discriminate on the basis of age, race, creed, color, religion, marital status, gender identity and/or expression, sexual orientation, veteran status, national origin or disability status.

Department: Marketing

This is a non-management position

This is a full-time position