What are the responsibilities and job description for the Vice President, Marketing and Communications position at Guidelight Health?
Guidelight Health is a cutting-edge behavioral healthcare company dedicated to transforming lives through high-quality PHP (Partial Hospitalization Program) and IOP (Intensive Outpatient Program) services. As a newly launched organization, we are on a mission to redefine the behavioral health industry by delivering exceptional care, utilizing state-of-the-art facilities, and prioritizing the well-being of those we serve. At Guidelight Health, we are building a team of passionate, forward-thinking professionals who are eager to be part of this exciting journey to reshape mental health care. Join us in making a lasting impact!
Description :
Title : Vice President, Marketing & Communications
Reports to : Chief Growth & Strategy Officer
Department / Location : Remote
FLSA Status : Exempt
Guidelight Health provides insurance-based intermediate levels of care that are structured, transformative, personalized, and accessible. Guidelight is an Equal Opportunity Employer. We are passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included.
Summary :
The Vice President of Marketing & Communications, reporting to the Chief Growth & Strategy Officer, will be a strategic leader responsible for overseeing all marketing and communications efforts. This role will define and execute a comprehensive marketing strategy that fuels the organization's growth, strengthens its brand presence, and drives measurable business outcomes. By aligning marketing initiatives with company objectives, this leader will play a critical role in expanding reach and engagement with potential patients, providers, and partners. Additionally, they will be a steward of capital, managing and executing a marketing budget to maximize impact and efficiency.
Responsibilities :
- Define, build and lead marketing strategy for the organization.
- Effectively manage departmental budget and vendors that support marketing work.
- Bring thought leadership around brand development and brand evolution to the company.
- Develop and lead a high-performing team comprised of internal teammates and supportive
vendors.
PHP & IOP space.
organization.
creativity and is distinct from our peers in the space.
marketing and enterprise strategies.
Qualifications :
from a marketing perspective.
overall spend and revenue.
