What are the responsibilities and job description for the Brand Manager, Data position at Guidepoint?
Overview :
Guidepoint Qsight is the authoritative source for advanced healthcare market data and analysis, providing critical insight to the MedTech, Aesthetics, Therapeutics and Diagnostics industries.
As a Brand Manager, you will be a key member of both the Qsight team and the Marketing team, providing a link between consumer insight, brand strategy, and business development. You will serve as the voice of the customer, leveraging your experience in the MedTech space to develop the unique positioning, persuasive messaging, and dynamic go-to-market strategies that best communicate the value our products provide to our clients. You will be responsible for communicating the value that Qsight data products and services provide to our clients, as well as planning and delivering on omnichannel marketing plans that engage prospects, nurture existing clients, and drive interactions within our 3 main audiences : Manufacturers, Investors and Management Consultants.
This is a Hybrid position based in our New York City office.
What You'll Do :
- Elevate the Guidepoint Qsight brand by developing strategic positioning and messaging that differentiates each product or service offering in the marketplace
- Conduct ongoing research to maintain a complete understanding of healthcare market trends, competitive data offerings and customer behavior
- Define differentiated go-to-market strategies through the use of data that drive user acquisition, conversion, and engagement
- Act as the subject matter expert and internal champion for Qsight, seeking opportunities for cross-functional collaboration
- Concept, produce, test and optimize clear written and visual messaging for use in highly-targeted marketing campaigns
- Lead the development of breakthrough sales materials including pitch materials, use cases, outreach, and more
- Comfortable working in a fast-paced and dynamic, hands-on working environment
What You Have :
What We Offer :
The base salary for this position is $100,000 - $130,000.
You will also be eligible for the following benefits :
About Guidepoint :
Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients' decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action.
Backed by a network of nearly 1.5 million experts and Guidepoint's 1,300 employees worldwide, we inform leading organizations' research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.
At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.
LI-TA1
LI-Hybrid
Base salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location. Additionally, this position is eligible for an annual discretionary bonus based on performance.
Compensation
100,000-$130,000 USD
Salary : $100,000 - $130,000
