What are the responsibilities and job description for the Paid Ads Specialist position at Guidepost Marketing?
Job Overview
We are seeking a highly skilled and motivated Paid Ads Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing paid ads campaigns across various platforms. This role requires a deep understanding of search engine marketing (SEM) and paid social media marketing strategies, media buying, and conversion optimization to drive traffic and maximize ROI. If you have a passion for digital advertising and a knack for data-driven decision-making, we want to hear from you.
Responsibilities
- Develop and manage comprehensive paid ads campaigns across platforms such as Google Ads, Meta Ads, and Bing Ads.
- Conduct thorough market research to identify trends, insights, and opportunities for campaign improvement.
- Optimize campaigns through continuous testing and analysis of ad performance metrics.
- Utilize tools such as Hyros, ClickMagick, Google Tag Manager, and Google Analytics for effective campaign management and reporting.
- Collaborate with cross-functional teams to align paid ads strategies with overall marketing objectives.
- Monitor budget allocations and ensure efficient media buying practices to maximize return on investment.
- Implement conversion optimization techniques to enhance user experience and increase lead generation.
- Stay updated on industry trends, algorithm changes, and best practices in digital advertising.
Skills
- Strong knowledge of PPC principles and practices.
- Proficiency in campaign management tools, including Google Ads and DoubleClick.
- Experience in media buying and understanding of various advertising platforms.
- Ability to conduct market research and analyze data to inform strategy.
- Excellent skills in conversion optimization techniques.
- Strong analytical skills with a focus on performance metrics.
- Effective communication skills, both written and verbal, with the ability to present findings clearly.
- Detail-oriented with strong organizational skills to manage multiple campaigns simultaneously.
Join us as we leverage the power of paid search advertising to drive growth and success for our clients!
Job Type: Full-time
Pay: $70,209.00 - $75,000.00 per year
Benefits:
- Flexible schedule
- Paid parental leave
- Parental leave
- Professional development assistance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- Tell us about a successful digital ads campaign you've run and an unsuccessful one. What did you learn from each one?
Experience:
- Paid Ads Marketing: 3 years (Preferred)
Ability to Commute:
- Canton, GA 30114 (Required)
Ability to Relocate:
- Canton, GA 30114: Relocate before starting work (Required)
Work Location: In person
Salary : $70,209 - $75,000