Who we are :
Guidesly is revolutionizing the outdoor recreation industry by connecting guides and instructors to their guests through innovative SaaS platforms and mobile applications. As a dynamic start-up rooted in a culture of hard work, innovation, & the great outdoors, we leverage our technologies to empower outdoor guides and help them grow their businesses.
What you’ll do :
We are seeking an experienced e-commerce candidate who has a proven track record of driving revenue growth, metric improvement, managing all e-commerce channels, and delivering outstanding results. The role will require a candidate who is highly immersed in the world of e-commerce, e-commerce metrics & be expected to set the strategic direction of our e-commerce business, optimize P&L performance, and drive net revenue targets.
No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you!
Key Responsibilities :
Numbers / Metrics
- Guidesly is a Metrics based organization, and this is a numbers position. Love the numbers, digging into analysis and solving problems both large and small
- Conversion, conversion and conversion. Conversion goals are a top priority for this position. Driving continual improvement and hitting the goals. Obsession with having industry best conversion.
- Analytics and metrics. Manage, maintain and report on key metrics and analytics platform.
Strategy
Responsible for meeting e-commerce revenue goals which are built on conversion metrics.Develop and implement a cohesive e-commerce strategy that ensures a unified brand presence across all consumer channelsImplement and oversee a robust retention strategy across paid and owned channels, including customer experience, personalization, automation, and loyaltyDevelop and implement effective pricing strategies, promotions, and discount policies to maximize revenue and profit marginsTarget Market
Create digital product launches and work with marketing to develop integrated marketing solutions across CRM, mobile, and social platforms to effectively engage target consumersManage editorial / marketing calendar and media agencies, ensuring launches meet the requirements of overarching brand goals and market needs to drive growthWork with marketing team to design and execute innovative digital marketing campaigns and initiatives to drive site traffic, conversions, and revenueRelationship
Be a team player, ready to help & unafraid to ask a clarifying questionBuild strong relationships with key retail partners and e-commerce platforms to enhance sales performance and ensure optimal product visibilityKeep stakeholders informed of project progress, manage risks, and facilitate collaborative problem-solvingProvide regular updates on e-commerce performance, highlighting goal achievement, sales impact, and actionable recommendations for future improvementsMarket Understanding
Guidesly is run by a team that loves the outdoors, which directly translates into a market understanding. Having that innate sense of passion & curiosity for our guides & what they do is a must.Monitor site performance across various platforms, browsers, and ISPs to ensure optimal functionality and user experienceIdentify new market opportunities and emerging trends to stay ahead of the competition and drive innovationQualifications :
5 years of experience leading digital marketing and e-commerce effortsDeep roots in the e-commerce world, B2C & B2B2C would be preferred. We are a Guide trips company so experience with scheduling and trip booking a plus.Desire to drive high impact results at a fast-growing start upStrong understanding of e-commerce best practices, market dynamics, and consumer behavior. Must be experienced with conversion metrics and conversion optimizationExcellent communication, presentation and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levelsPassion for the outdoors!Possess a data-driven mindset with proven experience utilizing analytics, metrics and insights as tools for informed decision-makingProject management skills; can push projects over the finish line with sound planning and persistent execution; understands how to collaboratively align resources, seeks the input of key constituents, and manages others to achieve desired results.Why Join Us :
Work in the heart of Buffalo’s Seneca One building alongside some wonderful people.Join a collaborative team, focused on empowering guides and providing endless space & opportunity for growth.Enjoy opportunities to travel and immerse yourself in the outdoor recreation community.Play a key role in shaping the future of the guide and instructor industry!Salary : $75k-$100k based on experience
Salary : $75,000 - $100,000
