What are the responsibilities and job description for the Editor & Content Writer (f/m) position at Guidesly?
Job Title: Content Editor
We are revolutionizing the outdoor recreation industry by connecting guides and instructors to their guests through innovative SaaS platforms and mobile applications.
About Guidesly
Guidesly is a dynamic start-up rooted in a culture of hard work, innovation, & the great outdoors. We leverage our technologies to empower outdoor guides and help them grow their businesses.
About the Role
As a Content Editor at Guidesly, you will be responsible for developing, managing, and executing our content strategy to ensure we meet our business goals.
Main Responsibilities
- Conduct a comprehensive review of content strategies at the start of each month, aligning them with business goals, seasonal trends, and KPIs.
- Collaborate with the marketplace and ads teams to ensure content is optimized for advertising and marketplace needs.
- Collaborate with relevant stakeholders to set key performance indicators (KPIs) and provide regular reports on content performance and improvements.
- Lead and manage the content team in the Philippines to ensure all output meets quality standards before publication.
- Use keyword tools and analytics to evaluate the success of content, identify areas of improvement, and ensure that all content contributes to the overall success of the business.
Requirements
- Proven experience managing a content team, ideally for a remote, global workforce.
- A strong understanding of SEO, keyword research, and trend analysis tools.
- Expertise in using keyword tools and analyzing content success metrics.
- Experience leading content creation for blogs, customer emails, social media, and other digital platforms.
- Solid understanding of seasonal content strategies and industry trends.
- A knowledge of the outdoor adventure or marketplace industry is a plus.
- Strong project management skills, with the ability to juggle multiple tasks and priorities.
About Us
At Guidesly, we enjoy opportunities to travel and immerse ourselves in the outdoor recreation community.
