What are the responsibilities and job description for the Marketing Manager Job at Guidewell Education in Sacramento position at Guidewell Education?

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Base pay range

65,000.00 / yr - $70,000.00 / yr

Join Guidewell’s Strategy & Marketing team as a fully remote generalist—your versatility and connections will be the glue that ties our work together. Reporting to a kind, supportive Director of Marketing, you’ll thrive in a dynamic, multi-faceted role where you can contribute to big-picture goals while flexing your skills across our family of brands in various areas.

Overview

The market for private educational preparation is highly fragmented and has historically lacked a key player who examines student and educator needs holistically. Together, the Guidewell Education family of brands has stepped confidently into that role. We provide a full suite of services to meet student needs from elementary school through college, including academic tutoring, college counseling, executive function coaching, and test preparation. By bringing the best that this field has to offer under one roof, Guidewell Education is uniquely positioned to earn and keep the trust of parents, educators, and school and district leaders worldwide, becoming the go-to resource for student-centric expertise, guidance, and educational services.

About The Opportunity

The Marketing Manager is a critical member of the Guidewell Education Marketing and Communications team. This role offers a unique opportunity to be a generalist in supporting marketing, communications, content, and campaigns across multiple educational services brands in the U.S. and U.K. As a generalist, you will work cross-functionally to execute key marketing initiatives and drive the growth of our organization as the leading provider of educational services for parents and educators.

Supervisor : Director of Marketing
Work Location : Remote; Option for hybrid if within close proximity to one of our offices
Work Hours : 9 am to 5 : 30 pm EST

Key Responsibilities

Marketing Strategy and Planning

Partner with Marketing leadership to implement annual, quarterly, and monthly marketing plans that align with organizational goals

Assign project and campaign tasks in alignment with the marketing calendar

Help drive quality leads and engagement across channels, brands, and products by ensuring timely execution of marketing plans and campaigns

Email Marketing

Manage Mailchimp operations across multiple brands, including email campaigns, newsletters, segmentation, testing, and automation workflows

Design and create visually appealing email banners and templates to support marketing initiatives

Leverage data insights to optimize strategies, improve engagement, and increase conversion rates with guidance from Marketing leadership

Campaigns and Content Creation

Support Marketing leadership in executing multi-brand lead generation campaigns to meet deadlines and achieve objectives

Create, edit, and distribute marketing materials, including copywriting, editing, and basic design, while adhering to brand quality and design standards

Manage company blog by creating custom images for each post, uploading content in Webflow, optimizing existing posts, and repurposing content for maximum impact

Develop and manage a consistent social media calendar, writing, designing, and publishing engaging posts to strengthen brand identity and audience engagement

Team Collaboration and Process Optimization

Collaborate with internal stakeholders to fulfill copy, design, and lead-form requests, ensuring timely delivery and adherence to brand standards

Design and implement workflow processes to streamline tasks and increase team efficiency

Qualifications And Skills

3 years of proven marketing experience; education sector experience a plus

Proactive, organized self-starter with strong attention to detail and project management expertise

Quick learner who takes initiative, asks thoughtful questions, and thrives in dynamic environments

Process-oriented planner who effectively balances competing priorities and manages cross-functional tasks

Strong collaboration and communication skills with a student-centered, growth-oriented mindset

Creative thinker with excellent design, copywriting, and editing skills, maintaining a keen sense of brand voice

Proven experience designing professional content (flyers, social posts, email headers) using tools like Canva

Experienced in social media content creation, audience engagement, and digital marketing best practices

Proficient in tools such as Mailchimp, Canva, Asana, Webflow, and Meta Business Suite

Bachelor's degree and availability to work full-time remotely

Compensation And Benefits

65,000 - $70,000 annual salary depending on experience, plus a bonus of up to 5% of annual salary based on personal and company performance

Benefits include :

Company-sponsored medical, dental, vision, and life insurance

Generous holidays and paid-time-off

401-k with company match after one year with the company

Employee discount

Diversity and Inclusion

We believe that diversity and inclusion enrich education and drive success. We are committed to ensuring that all people who interact with Guidewell Education parents, students, staff, contractors, partners, vendors are respected and valued holistically. We are committed to attracting and retaining students and staff from diverse cultures, backgrounds, and experiences because we believe that diversity fuels innovation and education to new heights.

The Legal Stuff

Applicants will be considered for the position on the basis of their qualifications and ability to perform the job for which they are applying. Guidewell Education does not discriminate based on the basis of race, color, genetics, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or status as a special disabled or other veteran covered by the Vietnam Era Veterans Readjustment Act of 1974, as amended.

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Salary : $65,000 - $70,000

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