What are the responsibilities and job description for the Head of Marketing position at GuineaDad?

Head of Marketing (On-Site) – Scale a Brand from Seven to Eight to Nine Digits

Location : Santa Ana, CA (Must be on-site)

Reports To : CEO

Who We Are & Why This Role Matters

GuineaDad isn’t just another pet brand—we’re creating an industry-defining company in small pet care. Our products lead the market in quality, innovation, and customer loyalty. But we’re not here to just sell products—we’re here to build a lasting brand.

To do that, we need a marketing leader who understands the full spectrum of growth —someone who knows how to drive revenue from seven figures to eight figures and then scale to nine digits and beyond.

This is a high-impact leadership role that requires both hands-on execution and strategic vision . If you’re looking for just another marketing job, this isn’t it. If you want a career-defining leadership role where you will drive the growth of a category leader, you’re in the right place.

What You’ll Do (and Own)

Own the Brand’s Growth & Long-Term Success

Develop and execute a marketing strategy that drives sustainable growth through multiple revenue milestones.
Lead and optimize DTC (Shopify & Amazon) , ensuring GuineaDad remains the go-to brand in small pet care.
Expand into B2B opportunities (wholesale & retail partnerships) to increase brand reach.
Build a high-retention, community-driven brand that customers stay with for life.

Lead & Scale Customer Acquisition & Retention

Oversee and scale performance marketing (Google, Meta, Amazon Ads) with a strong focus on efficiency and profitability.

Develop and execute a powerful content and organic growth strategy across social media, YouTube, and the blog.

Optimize email, SMS, and loyalty programs to maximize customer lifetime value.

Create an exceptional Shopify & Amazon buying experience that converts visitors into repeat buyers.

Be the Architect of a Powerful Brand Presence

Define and refine brand voice, messaging, and positioning to build long-term brand equity.

Lead and oversee Content & Community initiatives to drive engagement, trust, and authority in the small pet niche.

Build an organic influencer and UGC strategy that generates trust and brand loyalty.

Make Data-Driven, High-Impact Decisions

Establish and track KPIs (CAC, ROAS, LTV, AOV, CVR) to ensure every marketing dollar is maximized.

Lead A / B testing, CRO initiatives, and marketing experiments to improve efficiency and scale.

Use analytics tools (Google Analytics, Meta Ads Manager, Klaviyo, Amazon Seller Central, and more) to guide decision-making.

Be a High-Level Leader, Not Just a Marketer

Build and lead a high-performance marketing team with clear goals and accountability.

Set a high bar for execution and impact —no fluff, just results.

Work cross-functionally with Product, Operations, and Finance to align marketing with overall business success.

Make long-term strategic decisions that position GuineaDad for dominance in its category.

Who You Need to Be (The Non-Negotiables)

Must Be On-Site in Santa Ana, CA – No exceptions. This is a leadership role, not a remote gig.

Smart Grinder – You don’t just work hard; you work smart and efficiently , maximizing impact.

Hands-On & Strategic – You can both execute and lead , scaling from seven digits to eight digits to nine digits .

A Leader, Not a Solo Act – You can build, train, and mentor a team , not just do everything yourself.

Accountable & Data-Driven – You love metrics, dashboards, and optimization , and focus on results, not excuses.

Collaborative & Cross-Functional – You work well with other departments, align with business goals, and never operate in a silo .

No Drama, No Ego, No BS – You’re a low-maintenance, high-output leader who gets the job done without distractions.

Long-Term Thinker – You don’t just chase short-term wins; you know how to build marketing systems that scale for the future.

What We’re Looking For (Skills & Experience)

Proven experience in scaling a consumer brand through multiple revenue milestones (seven to eight to nine digits ).

Deep expertise in performance marketing (Google, Meta, Amazon Ads) and retention (email, SMS, loyalty) .

Strong experience with Shopify, Amazon, Klaviyo, and analytics platforms .

Brand-building expertise —not just running ads, but creating a long-term, sustainable brand presence .

A high-performance leader —you’ve managed and scaled marketing teams before.

Experience in pet care, eCommerce, or subscription-based business models is a plus.

What We Offer

Competitive Salary Performance-Based Bonuses

A career-defining leadership role in a company that is scaling fast.

A team that actually executes —no corporate nonsense, just high-level teamwork.

The chance to build something massive —we’re not here to be average; we’re here to dominate.

How to Apply

If you’re a growth-focused marketing leader who can take GuineaDad to the next level, we want to hear from you.

Send us a CV with the following :

Your experience scaling a DTC brand through different revenue stages.

Your approach to brand-building and long-term marketing strategy.

Why you’re the right person for this role.

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