What are the responsibilities and job description for the Senior Business Intelligence & Operations Analyst position at GuineaDad?
Senior Business Intelligence & Operations Analyst Job Description
Location : Santa Ana, CA (On-Site) | Full-Time
About GuineaDad :
GuineaDad is on a mission to build the world’s best products for small pets while scaling aggressively. We are looking for a Senior Business Intelligence & Operations Analyst to establish a data-driven foundation for growth by providing real-time visibility into our marketing performance and operational efficiency .
This is a 100% on-site role at our Santa Ana office, where you'll work alongside the leadership team in a fast-paced, high-performance environment. We believe in punctuality, commitment, and grinding —this is a role for someone who thrives in a hands-on, entrepreneurial setting and is driven by results.
Role Overview :
As our Senior BI & Operations Analyst , you will own data strategy, dashboard automation, and analytics across marketing and operations . Your insights will directly impact how we scale marketing, improve fulfillment, and optimize costs. This is a fully independent role —you will audit existing tools, identify gaps, set up dashboards, and proactively provide recommendations to leadership. You will report directly to the CEO while working closely with department heads across marketing, operations, and fulfillment .
Key Responsibilities :
1. Marketing Analytics & Performance Tracking
- Set up and optimize GA4 tracking , ensuring accurate conversion tracking, attribution, and audience insights .
- Analyze Google Ads, Meta Ads, and Amazon Ads to identify ROI drivers, CAC, LTV, and underperforming campaigns .
- Build real-time marketing dashboards integrating Shopify, Klaviyo, Amazon, and ad platforms.
- Provide actionable insights to the Head of Marketing for optimizing ad spend and scaling profitable channels.
2. Operations & Fulfillment Analytics
3. Business Intelligence & Dashboard Automation
What We’re Looking For :
7 years of experience in Business Intelligence, Data Analytics, or Performance Tracking
Strong expertise in GA4, Google Ads, Meta Ads, Amazon Ads, and Shopify analytics
Proficiency in BI tools (Tableau, Power BI, Looker, Google Data Studio)
Experience with SQL, data integration, and dashboard automation
Ability to independently audit, set up, and manage BI systems from scratch
Background in eCommerce, DTC, or operations-heavy businesses preferred
Strong work ethic, punctuality, and a "grinding" mentality —this is a hands-on role, not remote or passive
Proactive mindset —not just reporting numbers but recommending actions
Why Join GuineaDad?
Opportunity to build the entire BI function from the ground up
Work directly with leadership to drive key business decisions
High-growth environment that values execution, speed, and results
Entrepreneurial culture with a team that grinds hard to win
