What are the responsibilities and job description for the Marketing Specialist position at Gulf Coast Eye Institute?
We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.
Responsibilities:
- Conducts market research to find answers about consumer requirements, habits, and trends.
- Brainstorm and develop ideas for creative marketing campaigns.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Undertake individual tasks of a marketing plan as assigned.
Skills:
- Excellent analytical skills
- Good communication and interpersonal skills
- Attention to detail for precise analysis of data.
- Critical thinking and problem-solving skills
- Ability to work under pressure and motivation to succeed in a competitive environment.
- Ability to work with teams and collaborate.
- Excellent leadership and managerial skills
- Time management and multitasking skills with the ability to prioritize tasks
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Day shift
- Monday to Friday
Experience:
- Marketing: 1 year (Required)
Work Location: In person
