On Premise Sales Representative

Position Description – On Premise Sales Representative

Reports to: On Premise Area Sales Manager

Position Objective:

The On Premise Salesperson is responsible for improving the sales of company products in each assigned account.

Description of Physical Tasks:

Keep equipment and vendors clean. Place product on hand truck or dolly (approximately 20 to 50 lbs per case). Pushes/pulls hand truck to machine or shelves and loads appropriate Gulf Distributing Company. Climbing in and out of vehicle and proper lifting techniques.

Responsibilities Include:

• Conduct a complete sales call on all assigned accounts on the proper day and in the established sequence.
• Sell and merchandise all beer, wine and non-alcoholic products in accordance with the standards of Gulf Distributing Company.
• Work with all your retailers to equalize order quantities between their scheduled deliveries.
• Ensure all paper and permanent Point of Sale is used in the proper manner and quantity.
• Use you sales history data in each account as a selling tool. Ensure that all products are reviewed on every sales call to prevent out of stocks and call-ins.
• Request one additional placement, promotion/feature, sign, static, price reduction, etc. on each sales call.
• Keep marketing plan and all tracking charts updated daily.
• Actively participate in all incentive programs.
• When necessary call back on accounts to assist or complete the merchandising of delivered product.
• Prepare for the Delivery Driver/Merchandiser the P.O.S. materials they will need to properly service your accounts on the next business day.
• Prepare all presold accounts for the next scheduled delivery.
• Sell adequate amount of Gulf Distributing products to assigned accounts to ensure no Out of Stocks until next scheduled delivery.
• Maintain a positive working relationship with the owners, managers and employees of your assigned accounts.
• When possible avoid retailer contacts during their busy times.
• Be aware of all competitive activity and opportunities to increase sales in your assigned accounts.
• Check and note pricing on all competitive products to ensure parity.
• Pursue new placements and lower PTC’s on all special promotions or new everyday lower prices on the products you sell and merchandise.
• Request competitors’ space for new placements or for expanding your existing placements.
• Attend and conduct on-premise promotions with-in your assigned account base according to Gulf Distributing Company guidelines which includes displaying our Responsibility Initiatives.
• Advise and train the retailers and their employees in the proper methods of selling, merchandising, and pricing of the products you supply to them.
• Demonstrate a sincere interest in the business success of each account that is assigned to you.
• Maintain open and clear communications with the owners, managers, and other employees of Gulf Distributing Company.
• Maintain open and clear communications with the owners, managers, and other employees of all your accounts.
• Report to your Area Sales Manager all new competitive activity in your accounts.
• Forward to your Area Sales Manager immediately all competitive price information.
• At sales meeting, share information with the other employees that will benefit the company.
• Have your orders available for downloading at the assigned times.
• Communicate to the Deliver Driver(s) the tasks they need to perform regarding, promotions, placements, POS, and other duties.
• Ensure proper stock rotation is in effect in all your assigned accounts.
• When necessary have close dated product returned to the warehouse for re-delivery to another account that can sell it prior to going out-of-date.
• Always be aware of code dates and have product that is out-of-date swapped.
• Ensure that all packages are sellable and have damaged product swapped or re-packed.
• Keep your vehicle clean and orderly at all times.
• Ensure your vehicle is serviced at regular intervals and repaired when necessary to minimize breakdowns.
• Dress and maintain your personal appearance in a professional manner and according to company policy.
• Properly operate, protect from damage, and return all equipment that has been issued to you (i.e. radios, hand trucks, vehicles, etc.).
• Conduct all your activities within the guidelines of all company policies and procedures.
• Report immediately to your Area Sales Manager of any traffic violations, on or off duty that may affect your insurability.
• Conduct all of your activities in accordance to the local, state and federal liquor control regulations.
• Report all accidents and injuries immediately to the Area Sales Manager.
• Perform all work activities in accordance to the safe work practices, policies and procedures