What are the responsibilities and job description for the Gulf Marketing Group (GMG Group) is hiring: Digital Marketing Executive Marketin position at Gulf Marketing Group (GMG Group)?
Who we are :
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
What you'll be doing :
- Develop, implement, and manage a comprehensive social media strategy, including competitive research, platform selection, messaging, and audience targeting.
- Plan, create, publish, and share engaging content daily (text, images, and video) to build meaningful customer connections, increase brand awareness, and drive community engagement.
- Collaborate with retail and marketing teams to design and execute impactful social media campaigns.
- Stay up to date with emerging social media trends, best practices, and technologies.
- Manage the brand's social media profiles to maximize visibility and enhance the impact of social content.
- Moderate user-generated content in line with the brand’s moderation guidelines.
- Develop editorial calendars and syndication schedules to ensure consistent content delivery.
- Monitor and analyze key social media metrics and insights to assess campaign performance, using this data to refine and improve future strategies.
- Work closely with copywriters and content creators to ensure content is both informative and visually compelling.
People Management :
The individual will interact with brand stakeholders and manage relationships with agencies, content creators, and influencers.
Functional / Technical Competencies :
J-18808-Ljbffr
