What are the responsibilities and job description for the Communications Manager position at Gulf Shores, City of (AL)?
JOB
The Communications Manager is a key part of the Marketing & Communications team. The primary duties for this position include writing and developing press-ready content and implementing an effective public relations strategy to promote the City’s programs, services, initiatives, events and accomplishments. This position serves as the City’s primary communications, social media and website content editor.
EXAMPLE OF DUTIES
ESSENTIAL JOB FUNCTIONS: Develops and implements effective public relations and communication strategies and plans to promote the City’s programs, services, initiatives, events and accomplishments. Develops and produces content for a wide variety of printed and digital communications, which may include writing copy for print, web, and television; designing, editing, and overseeing production of collateral materials; attending project meetings to maintain relations; and/or performing other related activities. Consults with City staff to create, update, revise and manage web content; perform regular reviews of web site pages to ensure accuracy, timeliness, and relevance. Participates in media relations activities, which may include responding to routine inquiries, drafting, editing, and distributing news releases; alerting the media of photo opportunities; identifying and communicating newsworthy stories; working on-call during emergencies; and/or performing other related activities. Plans, facilitates, and reviews advertising and public education campaigns for City departments and Council initiatives. Develops creative ideas and proposals for presentation to applicable departments. Participates in/on a variety of meetings, committees, teams, and/or other related groups to provide advice and guidance regarding marketing opportunities and options. Also participates in face-to-face communications with community stakeholders. Creates and cultivates content to be included on the City’s various digital and print platforms that will promote, increase awareness, and educate residents on the happenings in the City and ensures accuracy of information presented. Serves as the social media manager for multiple City of Gulf Shores accounts; works with all departments to prepare and post social media feeds; checks the posts for accuracy and applicability; reviews posts to determine impact and recommends changes; serves as an administrator and monitors social media pages; makes posts and replies as necessary; moderates page activity. Track, analyze, and report social media metrics to determine effectiveness of campaigns and make data-driven content decisionsMaintains accurate, timely and relevant content on the City’s various digital platforms to include but not limited to the City website, social media platforms and other applications. Monitors and responds to citizen inquires and comments on the City’s social media channels, website and email; and evaluates and monitors public issues and public perception of issues and recommends solutions.Assists with the development and coordination of crisis and risk communications during city emergencies. Participates in emergency management operations in drafting and/or communicating public advisory messages and assists with emergency operations for the City.Develops and maintains media mailing lists and a network of contacts for the dissemination of information on upcoming events; coordinates efforts and activities with other City departments; proactively maintains positive relationships with the media.Takes photographs and videos as needed for publication purposes, to document events and to use and post on social media sites.Attends a variety of meetings that include City Council, Commission and staff meetings.Coordinates and attends special publicity events and acts as a liaison for community relations activities, external groups and media.Track, analyze, and report social media metrics to determine effectiveness of campaigns and make data-driven content decisionsPerforms a variety of administrative activities in support of departmental operations and goals. Performs other duties as assignedSupervises, assigns and evaluates the work of the Creative Content & Design Coordinator.
SUPPLEMENTAL INFORMATION
KNOWLEDGE, SKILLS, AND ABILITIES: Knowledge of advanced principles and techniques of professional writing, English grammar, spelling, and punctuation Knowledge of cutting-edge principles of interactive outreach strategies and technologies, including use of social media, Web 2.0, and other web-based communication tools and technologies Understanding of principles, practices and concepts of open government and citizen participation and operational characteristics, services, and activities of municipal government Ability to develop and maintain effective relationships with others; relates well to people from varied backgrounds and in different situations; shows understanding, courtesy, tact, empathy, concern, and politeness.Ability to write and speak effectively, using conventions proper to the situation; ability to state own opinions clearly and concisely and demonstrate openness and honesty; ability to listen well during meetings and feedback sessions and explain reasoning behind own opinions; ability to exercise a professional approach with others using all appropriate tools of communication; uses consideration and tact when offering opinionsExperience working cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually beneficial partnerships, leverage information, and achieve results.Experience exercising good judgment by making sound and well-informed decisions; ability to perceive the impact and implications of decisions; ability to make effective and timely decisions, even when data are limited, or solutions produce unpleasant consequences.Able to manage multiple projects; able to determine project urgency in a practical way; uses goals to guide actions; creates detailed action plans; organizes and schedules people and tasks effectively.
The Communications Manager is a key part of the Marketing & Communications team. The primary duties for this position include writing and developing press-ready content and implementing an effective public relations strategy to promote the City’s programs, services, initiatives, events and accomplishments. This position serves as the City’s primary communications, social media and website content editor.
EXAMPLE OF DUTIES
ESSENTIAL JOB FUNCTIONS: Develops and implements effective public relations and communication strategies and plans to promote the City’s programs, services, initiatives, events and accomplishments. Develops and produces content for a wide variety of printed and digital communications, which may include writing copy for print, web, and television; designing, editing, and overseeing production of collateral materials; attending project meetings to maintain relations; and/or performing other related activities. Consults with City staff to create, update, revise and manage web content; perform regular reviews of web site pages to ensure accuracy, timeliness, and relevance. Participates in media relations activities, which may include responding to routine inquiries, drafting, editing, and distributing news releases; alerting the media of photo opportunities; identifying and communicating newsworthy stories; working on-call during emergencies; and/or performing other related activities. Plans, facilitates, and reviews advertising and public education campaigns for City departments and Council initiatives. Develops creative ideas and proposals for presentation to applicable departments. Participates in/on a variety of meetings, committees, teams, and/or other related groups to provide advice and guidance regarding marketing opportunities and options. Also participates in face-to-face communications with community stakeholders. Creates and cultivates content to be included on the City’s various digital and print platforms that will promote, increase awareness, and educate residents on the happenings in the City and ensures accuracy of information presented. Serves as the social media manager for multiple City of Gulf Shores accounts; works with all departments to prepare and post social media feeds; checks the posts for accuracy and applicability; reviews posts to determine impact and recommends changes; serves as an administrator and monitors social media pages; makes posts and replies as necessary; moderates page activity. Track, analyze, and report social media metrics to determine effectiveness of campaigns and make data-driven content decisionsMaintains accurate, timely and relevant content on the City’s various digital platforms to include but not limited to the City website, social media platforms and other applications. Monitors and responds to citizen inquires and comments on the City’s social media channels, website and email; and evaluates and monitors public issues and public perception of issues and recommends solutions.Assists with the development and coordination of crisis and risk communications during city emergencies. Participates in emergency management operations in drafting and/or communicating public advisory messages and assists with emergency operations for the City.Develops and maintains media mailing lists and a network of contacts for the dissemination of information on upcoming events; coordinates efforts and activities with other City departments; proactively maintains positive relationships with the media.Takes photographs and videos as needed for publication purposes, to document events and to use and post on social media sites.Attends a variety of meetings that include City Council, Commission and staff meetings.Coordinates and attends special publicity events and acts as a liaison for community relations activities, external groups and media.Track, analyze, and report social media metrics to determine effectiveness of campaigns and make data-driven content decisionsPerforms a variety of administrative activities in support of departmental operations and goals. Performs other duties as assignedSupervises, assigns and evaluates the work of the Creative Content & Design Coordinator.
SUPPLEMENTAL INFORMATION
KNOWLEDGE, SKILLS, AND ABILITIES: Knowledge of advanced principles and techniques of professional writing, English grammar, spelling, and punctuation Knowledge of cutting-edge principles of interactive outreach strategies and technologies, including use of social media, Web 2.0, and other web-based communication tools and technologies Understanding of principles, practices and concepts of open government and citizen participation and operational characteristics, services, and activities of municipal government Ability to develop and maintain effective relationships with others; relates well to people from varied backgrounds and in different situations; shows understanding, courtesy, tact, empathy, concern, and politeness.Ability to write and speak effectively, using conventions proper to the situation; ability to state own opinions clearly and concisely and demonstrate openness and honesty; ability to listen well during meetings and feedback sessions and explain reasoning behind own opinions; ability to exercise a professional approach with others using all appropriate tools of communication; uses consideration and tact when offering opinionsExperience working cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually beneficial partnerships, leverage information, and achieve results.Experience exercising good judgment by making sound and well-informed decisions; ability to perceive the impact and implications of decisions; ability to make effective and timely decisions, even when data are limited, or solutions produce unpleasant consequences.Able to manage multiple projects; able to determine project urgency in a practical way; uses goals to guide actions; creates detailed action plans; organizes and schedules people and tasks effectively.
