Digital Marketing Specialist

Reporting to the Director of Public Relations, this position will assist with developing and executing digital-based marketing strategies and initiatives to support the organization and maintain its brand. This position will ensure the quality and effectiveness of digital marketing campaigns while maintaining a public relations mindset, including but not limited to digital advertising, website maintenance and analysis of performance, search engine optimization, and the development and implementation of comprehensive digital-marketing strategies. As part of the Department of Public Relations, this position will participate in special events and other public relations functions on a regular basis.

EDUCATION AND QUALIFICATIONS:

• Bachelor’s degree required; public relations, marketing, advertising or related program preferred
• Minimum of 1 year experience and demonstrated skills in developing, managing and delivering digital marketing strategies and plans
• Certifications from HubSpot, Adobe, and Google preferred

ESSENTIAL JOB RESPONSIBILITIES:

• Create and execute comprehensive digital-marketing projects and campaigns, including ideation, creation of collaterals, dissemination via digital channels and measurement and analysis of impact.
• Manage analytics tools to continually evaluate and improve the effectiveness of digital marketing campaigns to increase digital marketing impact on company goals.
• Develop, monitor and analyze results of email marketing campaigns as they connect to ongoing digital marketing campaigns and initiatives.
• Maintain the organization’s Google Ads Grant by executing search marketing tactics including bid management, keyword research/development, ad copy creation, campaign performance tracking and reporting, testing, etc.
• Present regular performance reports and effectively communicate strategies and performance trends to develop strategies based on the data.
• Measure, manage and optimize webpages for SEO strategy efforts.
• Review and actively manage company website, various online company listings, Google My Business pages, and other online assets.
• Develop the social media strategy by creating, scheduling and planning of social media posts, video storytelling and other content for online delivery via social media, digital advertising, email and print.
• Maintain and build upon existing web tracking to ensure all facets of the business can be analyzed utilizing tools such as Google Analytics and Google Tag Manager.
• Maintain the organization’s online reputation by overseeing consistency and accuracy of information published online about the organization, respond to and/or report information as needed, on platforms including Google My Business, Yelp, and other review sites.

SKILLS AND COMPETENCIES:

• Experience with Google Ads, Social Media Ads, Social Media Analytics, Meta Business Suite, Google Analytics and Google Tag Manager; certifications are preferred.
• Knowledge and experience in SEO, SEM and social media marketing.
• Knowledge in branding and tone.
• Knowledge in basic graphic design utilizing Adobe programs (Photoshop, Illustrator, InDesign, etc.)
• Knowledge and experience with using HubSpot and its features as a digital marketing platform; HubSpot certifications are preferred.
• Knowledge of additional design and marketing programs such as Canva and MailChimp.
• Knowledge of photography and videography, including shooting, editing, video transitions, voiceovers, music, to create content.
• Demonstrated ability to analyze campaign data to drive marketing strategies and derive actionable insights from data.
• Excellent oral, written, interpersonal and communication skills.
• Ability to work in a dynamic, fast-paced environment, handling multiple assignments simultaneously while meeting deadlines.
• Ability to initiate, coordinate and organize projects/tasks through to completion in a timely manner with a high degree of accuracy and quality.
• Strong interpersonal skills; a team player, positive and innovative thinker.
• Desire to keep up to date with trends, emerging platforms, industry updates etc.

Experience

• Minimum of 1 year experience and demonstrated skills in developing, managing and delivering digital marketing strategies and plans

Education

• Bachelors or better