Director of Marketing & Communications

Marketing & Communications Director

Gunnison Valley Health is the sole community-owned health system for Gunnison County and surrounding areas. We are not just a hospital, but a fully integrated health system providing services for all stages of life; from an award winning EMS department to a 52,000 square foot, state of the art senior care center and everything in between.  We are a leading health source for our community, offering wellness programs, medical education and illness prevention.  We are looking for someone who will share the story of Gunnison Valley Health within our community, the Western Slope of Colorado and beyond!

Wondering if this is the right job for you?

Here at Gunnison Valley Health, your good work will be rewarded.  In addition to a competitive salary, a generous and affordable medical/dental/vision plan, and a retirement plan that kicks in on day one, there are other great perks including:

• $250 in your first year toward your unique Lifestyle Spending Account, a dollar for dollar 401(a) match (up to 3%), and a dependent care matching plan.
• A culture that values continuing education, backed up by a robust tuition reimbursement plan, and an all-access subscription to LinkedIn Learning and Headspace.  
• Relocation assistance, and help with local transitional housing.
• Paid time off benefits with an accrual rate of 10.77% in your first year of employment.
• Access to mental health, financial health and wellness as well as life coaching with our Employee Assistance Program.
• Free nutrition consultations, and discounted fitness membership at Western Colorado University Fieldhouse.
• Deep discounts on food and drink in the cafeteria.
• No traffic, and a scenic commute to the office.

Requirements:

To be seriously considered for this role, you’ll need to have:

• Education: Undergraduate Degree in Communications, Business Marketing or a related field.
• Experience: Minimum 10 years direct experience in Marketing and Communications.  (Healthcare marketing experience preferred.)
• Skills:  
• Knowledge of developing, implementing and measuring integrated campaigns with a focus on digital channels including content, website, email and social management.
• Design and video development skills utilizing Adobe Creative programs.
• Strategic, conceptual and analytical talent and proven ability to deliver effective communications. 
• Knowledge of and experience in relationship marketing, media relations, social media, copy writing and event management.
• Ability to manage budgets, pressure and change in an environment of continuous improvement, and modify approaches to suit changing requirements.

Responsibilities:

As the Marketing and Communications Director for Gunnison Valley Health, you will be responsible for telling Gunnison Valley Health’s story to the community and its employees.  Leading a department of three, you’ll utilize your unique skills and ideas by:

• Implementing, monitoring and evaluating the overall marketing and communications strategy for the entire health system.
• Maintaining an external awareness by monitoring conditions, trends, innovations, and practices that may have implications for Gunnison Valley Health and incorporating systems thinking to help lead change that supports continuous improvement.
• Connecting Gunnison Valley Health to the community by GVH promoting programs and services
• Driving the digital marketing strategy utilizing all digital platforms, including social, website, intranet, with a focus on developing, implementing and measuring campaigns to engage the broader community and employees.
• Strategically delivering communication initiatives by collaborating across the healthcare system to develop an effective content marketing strategy and editorial plan
• Developing and implementing successful community outreach programs to elevate awareness and strengthen Gunnison Valley Health’s brand in the community.

Compensation: $1688.80/week - $2153.20/week, depending on experience.

There is no deadline to apply for this position; we are accepting applications on an ongoing basis until a finalist is selected.

Physical Requirements:

Occasionally – Change position, reaching, reach across midline, handling, pinching, crouching, lifting (0-20 lbs), carrying (0-20 lbs), pushing/pulling (20 - 50 lbs)

Frequently – Standing, walking, sitting

Continuously – must be able to see with corrective eyewear, must be able to hear clearly with assistance

Your total compensation goes beyond the number on your paycheck. Gunnison Valley Health provides generous leave, health plans and retirement contributions that add to your bottom line.

Benefits Eligibility

Medical, dental, vision, health care FSA, dependent care FSA, and Lifestyle Spending Account: All active employees working 40 or more hours per pay period in a Full Time or Part Time position are eligible for benefits on the first of the month after hire.

Full Time staff are automatically enrolled in 401A plan as of date of hire.

Life and AD&D insurance: All active employees working 40 or more hours per pay period are eligible for benefits on the first of the month after hire date.

Short-term and long-term disability: All active employees working 60 or more hours per pay period are eligible for benefits on the first of the month after hire date.

Salary : $250