Marketing Manager

Responsibilities:

• This marketing role the candidate will play a crucial role in promoting the GW brand and products across various social media platforms
• Management of the Gunther Werks website, insuring all of the content is actively updated and developing new initiatives to improve the online experience
• Develop and implement social media strategies to promote the Gunther Werks brand and products
• Create engaging and relevant content for various social media platforms, including but not limited to Facebook, Instagram, and YouTube.
• Stay updated on the latest social media trends and algorithms to ensure that our social media presence is optimized
• Monitor and analyze social media metrics to track the success of campaigns and make data-driven decisions
• Engage with our online community and respond to comments and messages in a timely and professional manner
• Collaborate with cross-functional teams to ensure that social media efforts align with overall marketing and business goals
• Manage a consistent brand voice and aesthetic across all social media platforms
• Attend Gunther Werks events and provide live content for our social media channels, as well as develop event recaps for social media and newsletters
• Responsible for having a strong product knowledge and being able to speak to the products at events
• Work with the various internal departments like paint dept & engineering dept, to craft stories to promote our vertical integration to both our clients via newsletters and our fan community via social media posts & stories
• Support the Director of Client Relations with the management of the our CRM database
• Experience driving manual transmission performance vehicles to support moving Gunther Werks for events or activations
• Responsible for developing and managing a marketing budget with the Director of Marketing
• Identify and collaborate with influencers and brand ambassadors to expand our reach and increase brand awareness
• Plan and execute campaigns to drive engagement and increase followers
• Develop, plan, and utilize social media advertising to reach target audiences and optimize ad performance
• Stay updated on industry news and best practices to continuously improve our social media strategy
• Develop and maintain a content calendar and ensure timely posting of content
• Monitor and report on competitor social media activities to identify potential opportunities and threats
• Assist in the creation and management of social media budgets
• Actively seek out and respond to social media feedback and use it to improve our social media strategy
• Responsible for developing brand process stories for social media channels, website and newsletter
• 2 years marketing experience

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Work Location: In person

Salary : $70,000 - $80,000