Content Specialist

Content Specialist

Location: Cody, Wyoming

Department: Marketing

Reports to: Marketing Manager

Annual Salary: $50,000

Overview

This role will work on a team of 2-4 Content Specialists.

The Content Specialist plays a crucial role in developing and executing content strategies that engage our audience and enhance the Gunwerks and Revic brand presence. This individual will be responsible for creating and publishing high-quality content pieces each week, focusing on different aspects of the business, including Rifles, Scopes, Rangefinders, and Accessories. The ideal candidate is a skilled storyteller with a passion for the firearms industry, capable of producing compelling written, visual, and video content that educates and inspires our customers. This role requires creativity, attention to detail, and the ability to work collaboratively with internal teams to ensure content aligns with marketing objectives and brand voice.

Responsibilities

• Develop, produce, and publish a minimum number of content pieces per week, including blog articles, social media posts, and YouTube videos.
• Research industry trends, customer preferences, and competitor content to inform content strategy.
• Collaborate with product managers, engineers, and marketing teams to create informative and engaging content that highlights Gunwerks and Revic product innovations.
• Write, edit, and proofread content to ensure accuracy, consistency, and alignment with brand messaging.
• Create and manage a content calendar to ensure timely publication and alignment with marketing campaigns.
• Optimize content for SEO, incorporating relevant keywords and best practices to drive organic traffic.
• Work with graphic designers and videographers to produce high-quality visual content for social media and digital platforms.
• Engage with the Gunwerks community through social media, responding to comments, questions, and discussions related to content.
• Analyze content performance using analytics tools and adjust strategies to enhance engagement and conversion rates.
• Stay up to date on firearms industry trends, regulations, and customer interests to produce relevant and timely content.

Key Performance Indicators

• Number of content pieces published weekly and monthly.
• Engagement metrics, including views, likes, shares, comments, and interactions on social media.
• Website traffic driven by blog articles and SEO-optimized content.
• Conversion rates of content-driven campaigns leading to sales.
• Adherence to content calendar and timely publication of content.
• Quality and effectiveness of storytelling in various content formats.

Decision-Making Authority

Level 1 (Independent)

• Selection of topics for blog posts and social media content within strategic guidelines.
• Writing and editing content pieces for publication.
• Engaging with social media community and responding to comments.
• Adjusting content based on performance analytics.

Level 2 (Consultation with Marketing Manager)

• Major content campaign themes and overarching messaging.
• Coordination of video production and multimedia projects.
• Adjustments to content strategy based on business objectives and market trends.
• Budget allocation for content production resources.

Level 3 (Approval Required from Marketing Manager)

• Major branding shifts or significant changes in content tone.
• Content partnerships or collaborations with external influencers or media outlets.
• Large-scale content campaigns requiring additional budget or resources.
• Any content that addresses sensitive industry topics or legal considerations.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Health insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday

Work Location: In person

Salary : $50,000