What are the responsibilities and job description for the Social Media Manager position at Gupta Media?
Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measurement of success.
As an expanding discipline within the Gupta Media organization, our ideal candidate is equally at home researching and supporting organic campaign strategy development as they are at creating social-first content and executing fresh ideas in collaboration with our Media and Creative teams. They are driven and ambitious, able to drive new ideas forward with ease, and exhibit creative and analytical thinking.
About the Agency:
Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports franchises (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.
What You’ll Do:
- Own content creation and curation for clients’ social media, including editorial calendar development, post copywriting, and delegation of design/motion graphic work to the Creative team;
- Develop social coverage plans for one-off activations in line with the broader content strategy;
- Manage all channel housekeeping and post publishing with oversight from the Senior Social Media Strategist;
- Compile and visualize data for content performance reporting;
- Collaborate with Senior Social Media Strategist and Media teams to manage influencer content and branded partnerships;
- Monitor industry and social media trends, tools, platforms, innovations, and best practices;
- Support community engagement and moderation on clients’ channels, including proactive outreach when appropriate and crisis monitoring.
Who You Are:
- Bachelor’s degree
- 2 years experience in an agency or marketing role with a dedicated social media focus
- Experience working with social media scheduling and content management tools
- Strong portfolio of successful campaigns and evergreen social content, demonstrating creative storytelling ability across multiple social platforms that build awareness, engage new and existing customers, and increase conversions
- Excellent communication and creative thinking skills with the ability to use data to inform strategic decisions;
- Outstanding writing, editing and proofreading skills
- Driven to learn new things and constantly improve on current methods
- Proactive and independent with the ability to work across various media, meet tight deadlines, manage multiple projects simultaneously, and adjust as circumstances change
We are a passionate group that feeds off each other’s intensity. We have boundless curiosity and feel unsatisfied when we don’t know how something works. If you are driven by a desire to learn more and you’re not afraid of breaking things to try and make them better, you will fit right in.
At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that
encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.
Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again.
