What are the responsibilities and job description for the Communications Specialist - Strategic Planning & Marketing - Full Time position at Guthrie?
Summary
The communication specialist. develops and executes communications plans for new initiatives, media events, grand opening events, and notable achievements and milestones; and should work effectively with regional media to pro-actively pitch stories and respond in a timely manner to requests. Manages the internal corporate communications tools and may serve as the corporate spokesperson.
The communications specialist assists in implementing crisis and / or disaster response communications and is a key contact for Emergency Preparedness activities within all Guthrie entities.
Serves as an integral part of the Strategic Planning and Marketing team. Acts as liaison with internal clients, outside vendors / agencies and media representatives. Responsible for creating and nurturing a positive image of the Guthrie enterprise (including individual
entities & organizations) in both the internal (employees) and external (patients, trustees, media and communities) environments.
Experience
Bachelor's degree in journalism, public relations, communications or equivalent knowledge, with a minimum of three years of experience in communications, media relations and project management. Health care experience highly desirable.
Excellent writing and editing skills required, as well as a solid understanding of how to write in AP style. Proficient in Microsoft Suite, including PowerPoint, Excel, Word, Outlook, and SharePoint .
Must possess excellent problem solving skills, sound judgment, and integrity to keep confidential information private. Diplomatic skills required to work with internal clients and media.
Education
or . in Journalism, Communications, Marketing or related discipline required.
Essential Functions
- Serves as a media spokesperson and public relations officer for Guthrie Corporate Communications.
- Manages the internal and external communications platforms, including social media and other online platforms.
- Develops communication plans and launches media strategies for new services and programs; notable achievements and milestones; and grand opening events. Manages all necessary work (both internal and external) needed for logistics, interviews, photography, B-roll and other collateral as required. Provides timely action and thorough documentation.
- Responds to media requests for information in a timely manner including scheduling media tours, and interviews with management and physicians.
- Responds creatively to internal customers needs for increased exposure (internally and / or externally) by developing news articles / pitches, event planning, public speaking opportunities and social media postings.
- Assists manager with crisis communications planning and implementation of internal / external communications strategies in event of activation of the plan.
- Provides after-hours support for media coverage as scheduled in rotation with team members.
- Provides administrative support to “Ask About” by monitoring and reviewing questions and soliciting responses, from subject matter experts on Workplace.
- Composes and prepares for publication content for external enterprise website, social media forums and Guthrie intranet.
Other Duties
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