What are the responsibilities and job description for the Account Director position at GV Public Relations?
The Position : GV Public Relations is seeking a seasoned and diligent Account Director to join our dynamic team of PR professionals. In this leadership position, you’ll work closely with your teammates on a rapidly growing list of acclaimed hospitality clients that spans hotels, resorts, restaurants, spas, real estate companies, hotel management companies, and more, across the country. Our ideal candidate is driven, team-oriented, and excels at consistently providing thoughtful communication and creativity in a fast-paced environment.
Note : Candidates must be based in Los Angeles. You will be required to have on-site presence at client meetings, media appointments, and events.
Responsibilities :
Thoughtfully and efficiently manage multiple client relationships simultaneously.
Serve as a senior level manager and day-to-day lead on identified accounts, overseeing strategic planning, executing communications plans, pitching, thoughtful team delegation, and client reporting.
Oversee and support assigned direct reports.
Serve as a shepherd of company culture, in how we service our clients and engage with the media and the broader hospitality industry.
Actively contribute to meetings, developing internal tools and resources, and fostering the company culture.
Proactively take the lead on developing review materials and providing ongoing feedback, fostering a growth path for direct reports; identifying problems and posing solutions before they result in external issues; and addressing performance challenges- consulting manager for input and review approvals.
Cultivate and maintain media relationships, visiting clients and making beneficial new relationships for GVPR overall, with a strong focus on national media.
Maintaining awareness of key media awards, events and festivals, cultivating deep relationships with organizers to leverage clients and the agency; ensuring appropriate clients and the agency are submitted; participating in the upkeep of tracking documents.
Media industry immersion and monitoring of key media outlets; reading and researching local media, relevant travel, food and lifestyle media, online outlets and influencers; ensuring media lists are current and effective.
Lead execution of PR initiatives and in-market activations including deskside appointments, interviews, FAM trips, media events in markets across the U.S.; serving as a senior GVPR representative.
Manage event organization, overseeing lists, invitations and run-of-shows for events.
Research, write, edit and distribute press materials.
Oversee and maintain account reporting and thoughtfully share results.
Develop and maintain client relationships, staying in tune with goals and results against the scope of work.
Provide ideation for campaigns, strategic events, and partnerships.
Recognize and bring client issues to supervisor’s attention with proposed solutions; ability to navigate smaller client issues independently.
Establish trusted partnerships with colleagues, clients and media; create channels of communication to keep them informed.
Interview prospective candidates and lead the onboarding process.
Requirements :
6-8 years PR experience directly related to the travel and hospitality field, is required.
Active, demonstrable, and strong media relationships in the hospitality sector.
Effective pitching skills and results garnered from proactive pitching efforts.
Passion for travel and hospitality.
Energetic, self-directed, and self-motivated.
Displays a sense of urgency, ownership and drive to get things done.
Excellent presentation skills and ability to connect and work collaboratively with a client team to find creative story angles and target media.
Willingness to visit clients and travel for company obligations and to develop new media relationships.
Experience successfully driving media relations and thought-leadership campaigns.
Strong time management and project management skills.
Team management and team development experience.
Exceptional attention to detail.
Must be able to occasionally work nights or weekends for client events.
Experience with relevant industry software : Google Suite (Drive, sheets, docs, slides), MuckRack, Canva
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