What are the responsibilities and job description for the Digital Marketing Strategist position at GVEC?
GVEC is seeking a talented Marketing Manager to drive business growth through effective strategies and lead generation.
The successful candidate will be responsible for:
- Create Customer Acquisition and Go-To-Market Plans defining geographic and demographic targets as well as related lead generation tactics, timelines and metrics to meet business objectives.
- Collaborate with the Marketing team to generate campaigns and monthly marketing plans on time and within budget.
- Track and communicate results of campaigns/marketing plan activities.
- Analyze marketing results and recommend adjustments for success.
- Monitor market trends and the competitive landscape for presentation and strategy adjustments.
- Research new providers and channels for targeted marketing opportunities.
- Provide leadership, support and development for Marketing staff.
- Project management as needed for general marketing projects, new process development and or implementing new resources and programs for GVEC and its members/customers.
To be successful in this role, you will need:
- Self-motivated with a strong work ethic and impeccable integrity to achieve results.
- Strong critical and creative thinking skills.
- Analytical in nature, with the ability to interpret data and insights to drive strategic decision-making.
- Organized, detailed-oriented and adaptable to change.
- Ability to build relationships and collaborate effectively.
- Leadership and interpersonal skills.
- Ability to work and lead within multiple deadlines, priorities and a fast-paced environment.
- Knowledge of diverse marketing channels, segmentation and the sales funnel.
- Advanced knowledge of working with Excel and other analytics data.
- Strong verbal and written communication skills to convey information clearly and confidently.
- Flexibility to work after hours, on-call and/or in emergency situations as necessary.
