What are the responsibilities and job description for the Marketing Copywriter and Editor position at GVW Group?
Description
Position at GVW Group, LLC
GVW Marketing Copywriter / Editor
WHO WE ARE :
GVW : We are a dynamic, industrial holding company dedicated to investing in, growing and starting businesses. Founded in 1993, we invest, grow and provide strategic expertise for scalable early stage, high growth, and mid-sized businesses. Along the way, we have expanded globally into diverse industries including manufacturing, distribution, technology, big data, engineering and energy efficiency.
OPERATIONAL ENTITIES :
Autocar : At Autocar, we take a different approach; we begin by addressing the customer's needs and reverse-engineer our solutions from there. While this approach adds complexity due to the high level of customization, it's the essence of our philosophy and the only way to uphold our Always Up® commitment. This approach is the hard way, but it's the right way and in order to deliver on our promise, we have to get things Done-Done!
Aculocity : "Dominate Your Data" - At Aculocity we believe that data is at the core of any successful business solution. Consolidated and integrated data, easily accessed via application interfaces and displayed using graphic visualization and reports will give your company a competitive advantage.
Triz : We are a premium product engineering and development company specializing in end-to-end turn-key commercial vehicle development.JIT Parts : Your one-stop shop for all your heavy-duty truck parts needs. With over one million part numbers available, we are dedicated to offering a wide selection of high-quality replacement components for trucks and commercial vehicles.
GVW Parts :
GVW Parts is a national aftermarket truck parts distributor. With distribution centers strategically located throughout the US, GVW Parts offers customers premium parts from leading manufacturers - delivered anywhere, on time with a strong commitment to the most complete customer service experience in the industry.
Autocar Parts :
GVW MARKETING COPYWRITER / EDITOR OVERVIEW :
We are looking for the best and brightest to join our marketing team. This position is a new full time role and will be based in our Birmingham Office, AL. You will be supported by highly committed and passionate colleagues who are working toward a rapid growth in awareness of the GVW operating brands. Responsibilities for this role will include developing an annual PR and copy strategy for Autocar, Aculocity, Triz Engineering, and GVW's parts businesses, and supporting any internal needs
At the outset, the focus will be on the Autocar brand. Autocar seeks to deliver custom engineered, severe duty vocational trucks, Autocar LLC has always focused on the customer and sought engineering excellence as a differentiator. With the customer at the heart of all we do, the engineering teams deliver technical expertise to ensure every truck is custom engineered for a lifetime of severe duty. Given this engineering background, immersing yourself into a large amount of automotive technical content will be required so that a thorough understanding of the business environment is set.
Anyone entering this role must have a passion for detail and be comfortable with working through large amounts of technical information to ensure an accurate reflection of the facts. To keep the reader engaged, the copy must also be emotive and compelling. This is vital because this role's output will be in the public domain and Autocar LLC must continue to be perceived as a premium brand and thought leader in vocational trucking.
This candidate must feel comfortable to be proactive and ask questions that increase their knowledge of the business and the broader market.
DETAILED SUBJECT MATTER :
Immediate requirement : Understand the GVW Investment Holding Company copy and PR requirements and deliver the planning and execution of same.Learn about all GVW's Operating Entities and gain specific insights into the key value proposition and customer mindset / unique need.Develop an annual PR and copy strategy for all vocations within Autocar.Support the Marketing CRM communication with copy for all lead journeys within Adobe Marketo, including emails, websites, PDFs.Understand the Adobe Marketo system and write custom copy for the lead funnel per channel.Drafting of press releases and blogs that portray Autocar as a thought leader and expert in our four defined vocations. (Detailed subject matter will be provided for onboarding.)1 Press Releases per Month2 Blog per monthDrafting the Monthly Organic Social Media content across FB, Insta, X, and YT.Drafting of Special Day (Christmas, 4th July, Veterans Day etc) SM copyEditing content created by the marketing team and external agency partners.Bylines and media alerts as required in the PR strategy1 newsletter per quarterMedium Term : Thorough understanding of all operating entities and delivery of PR and copy plan for same.Detailed understanding of Autocar, why we build trucks our competitors do not. I.e. Build on our custom, premium market positioning, customer obsessed. Highly custom, lower volume.Thorough understanding of Autocar's "Power of One®" (PO1) integration and building on our leadership position within this capability that differentiates our brand.Draft copy to support GVW HR.Support the marketing team with drafting of internal correspondence.
ENVIRONMENT :
The Marketing Copywriter will be based at our production facility in Birmingham Al. They will report to the Marketing Director based in Cape Town, South Africa. The environment is high-energy, fast-paced, competitive, and fun. The team consists of 5 other marketing staff based in the US and South Africa.
REPORTING TO :
GVW Marketing Director / CMO
OTHER RELATED DUTIES AS ASSIGNED :
Organize marketing collateral and electronic marketing resourcesConduct market research projectsTrack and monitor effectiveness of copywriting / PR campaigns - re coverage, reach, share of voice and pick upsAssist with generating social media copyActively participating in setting the broader marketing planQUALIFICATIONS AND VALUES :
Experienced Copywriter who has worked in a structured and fast paced environment for over 5 years.Graduate or post graduate qualificationSelf-driven, self-starter!Team player with strong organizational skillsExcellent interpersonal and written communication skillsAbility to work in a fast-paced environmentResults oriented and willing to take initiativeProficient user of Microsoft Office Tools : Excel, Outlook, and Word
