What are the responsibilities and job description for the Marketing Analytics Manager position at Gwinnett County?
Job Description
This Marketing Analytics Manager will play a key role in developing key performance indicators, collecting and analyzing data, reporting on campaign success and return on investment, and providing actionable insights to improve performance.
Essential Duties
- Measuring the effectiveness of marketing and communications programs and strategies, and their return on investment
- Reporting on key metrics, analyzing and interpreting trends, and providing actionable insights to address department and organization goals
- Recommending targeted communications and marketing campaign actions that drive results and meet the organization’s goals
- Purchasing ad space and time on various platforms, both traditional and digital
- Benchmarking performance across all communications channels, and advising on key performance indicators based on performance analysis
- Converting complex data findings into understandable tables, graphs, and written reports
- Producing meaningful marketing key performance indicators, and dashboards, and delivering monthly cross-channel performance reports
- Developing conversion optimization strategies to improve efficiency and effectiveness, as well as increasing return on investment for marketing communications
- Analyzing user data and evaluating online user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution to provide insights and recommendations for further enhancements to the audience’s experience
- Providing ongoing data mining and analysis to uncover opportunities to inform marketing and communications, as well as guiding measurements and goals for other teams
- Overseeing market research studies to understand customer behavior, and staying up to date on trends and best practices
- Negotiating rates with media sales representatives for the best ad placements and opportunities, and monitoring campaign advertising budgets to ensure accurate spending
Other Job Requirements/Information
- This job is eligible for a hybrid telework schedule after an initial probationary period and individual approval.
The grade for this position is 105. Salary will be dependent on education and experience.
Effective 4/11/2023, this position is eligible for the Employee Referral Program.
Minimum Qualifications
- Bachelor's degree in marketing, digital marketing, data science, business administration, public administration, or a related field
- Five years of marketing or communications analytics experience
- An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above will also be considered.
- Proficiency in Microsoft Office Suite
- Proficiency in Google Analytics 4, Google Tag Manager, and Google Ads
- Proficiency in digital marketing and advertising tactics
- Experience creating end-to-end communications plans
- Experience handling complex and multi-channel campaigns
- Experience using marketing CRM
For more information about this department, please click here.About Gwinnett County
Welcome to Gwinnett County — one of America's fastest-growing counties for the past 20 years. Our dynamic and exciting county combines the best of big-city living with the comforts of the suburbs.
The county's population in 2000 was about 588,448 and we’ve only continued to grow since then, with the population expected to reach one million by the year 2022.
Gwinnett has many advantages, beginning with its location and road system. The county is just 45 minutes from Hartsfield-Jackson Atlanta International Airport and 30 minutes from downtown Atlanta. Thanks to this location, 80 percent of the U.S. population is within a two-hour flight. Georgia Highway 316 has been extended to Athens, reducing travel time to the University of Georgia to 25 minutes. Gwinnett's infrastructure includes more than 2,750 miles of roadways to provide excellent mobility for our residents.
The County Administrator and County Attorney are appointed by the Board of Commissioners and serve at its pleasure. To implement the Board's policy directives, the County Administrator uses a management team consisting of members of his immediate staff and 14 department directors. The 14 departments that make up the executive side are Police Services, Fire and Emergency Services, Corrections, Communications, Support Services, Financial Services, Community Services, Human Resources, Information Technology Services, Law, Planning and Development, Water Resources, Child Advocacy & Juvenile Services, and Transportation. Each department is run by a director who is charged with managing operations in a manner which stresses the County’s values.
In addition to the executive side of County government, certain services are provided through Constitutional officers and independent elected officials. These external offices are created by the Georgia Constitution or through state law. In Gwinnett, they include the Sheriff, Tax Commissioner, District Attorney, Solicitor, Probate Court Judge, and Chief Magistrate.
Vision
Gwinnett is the preferred community where everyone thrives!
Mission
Gwinnett proudly supports our vibrantly connected community by delivering superior services.
Values
Integrity: We believe in being honest, building trust, and having strong moral principles.
Accountability: We believe in stewardship, transparency, and sustainability.
Equity: We believe in fairness and respect for all.
Inclusivity: We believe in engaging, embracing, and unifying our communities.
Innovation: We believe in continual adaptation of technology, process, and experience.
Hiring Process
Gwinnett County is an Equal Opportunity Employer. For more information regarding our hiring process, please click the links below:
- Hiring Process
- FAQs
Salary : $87,025 - $102,255
