VP of E-Commerce

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside beautiful Boise, ID)

Schedule: Monday - Friday, 8am - 5pm (flex according to business needs)

Reports To: Chief Executive Officer

Job Description:

Gymreapers is seeking an experienced and strategic VP of E-Commerce to build, scale, and lead our E-Commerce operations . The ideal candidate will have a proven track record of driving growth by leveraging data-driven strategies, optimizing digital sales channels, and implementing innovative solutions that enhance customer acquisition, retention, and profitability. This leader will excel in scaling e-commerce operations within an omni-channel environment, managing cross-functional teams, and aligning initiatives with overarching business objectives to achieve sustainable growth. This leader will work closely with the executive team to develop and execute digital strategies that align with company vision and goals. This position is a foundational role in our organization and requires a leader who can establish and optimize processes that drive revenue and profitability.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice
  
  

Key Responsibilities:

Full Funnel Strategy Development

• Develop and implement a data-driven comprehensive e-commerce sales strategy aligned with Gymreapers' growth objectives and focused on major analytics softwares.
• Identify opportunities to increase revenue through pricing strategies, upselling, and promotional campaigns while improving cost efficiency and profitability margins
• Partner with internal teams to synchronize product launches to achieve channel targets
• Collaborate with the marketing team to drive traffic and customer acquisition through SEO, SEM, email marketing, social media, and paid advertising campaigns
  
  

E-Commerce Team Organization Building

• Build, structure, and lead a high-performing e-commerce team ensuring alignment with Gymreapers' goals
• Define and refine the organizational structure to support scalable growth
• Establish performance standards, KPIs, and metrics to drive accountability, innovation, and results across the team
• Define and execute a comprehensive sales strategy for e-commerce channels, including direct-to-consumer (DTC) platforms, third-party marketplaces (e.g., Amazon, Walmart), and affiliate networks
  
  

Account Management & Growth

• Oversee and conduct regular business reviews with external partners to identify growth opportunities and address challenges
• Leverage insights and feedback from consumers to understand how users interact with the site and lead the implementation of new features based on findings
• Oversee the selection, implementation, and optimization of e-commerce platforms, ensuring scalability and user-friendly experiences
  
  

Product & Calendar Alignment

• Collaborate closely with product development and merchandising teams to align on expansions and launches
• Adapt strategies in real-time based on seasonal shifts, retail trends, and competitive positioning
  
  

Financial Management & P&L Ownership

• Own and manage the e-commerce sales P&L, focusing on driving profitable growth and managing expenses within budgetary guidelines
• Forecast and track sales performance, preparing reports and insights to inform executive leadership on e-commerce performance while identifying areas for improved financial efficiency
  
  

Team Leadership & Development

• Lead, mentor, and grow a high-performing team by setting clear objectives, providing regular feedback, and promoting a culture of excellence and accountability
• Invest in team training and development to ensure the organization stays ahead of industry trends and best practices
• Foster cross-functional collaboration with marketing, operations, and customer support to ensure a seamless customer experience across all channels
  
  

Qualifications:

• 6-10 years of experience in e-commerce operations, preferably within the apparel or fitness industry
• 4-7 years in a senior leadership role with a focus on building teams, scaling e-commerce operations, and owning the P&L
• Proficiency with leading e-commerce platforms, digital marketing tools, and analytics platforms
• Demonstrated ability to create and execute long-term e-commerce strategies that align with overall business goals and market trends
• Strong financial acumen and experience managing budgets, forecasting, and delivering on revenue and profit targets
• Excellent leadership and team development skills, with a track record of fostering a high-performance, accountable culture
• Exceptional communication, negotiation, and relationship-building skills
• Alignment with Gymreapers' values and passion for fitness
• Attributes:
• Highly entrepreneurial and results-oriented
• Strategic thinker with an operational focus
• Data-driven, analytical, and financially savvy
• Adaptable and thrives in a fast-paced, evolving environment
  

Benefits/Perks

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount on Gymreapers.com!!
• 100% Employer Paid: Medical, Dental and Vision - short-term and long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option
  
  

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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