What are the responsibilities and job description for the VP of Marketing position at Gymreapers?
Employment Status : Full-time, benefits eligibleLocation : Gymreapers HQ in Nampa, IDSchedule : M-F on-site, 8-5 / flex according to business needsReports To : CEOJob Summary : The Gymreapers team is growing, and we’re looking to add a Vice President of Marketing to join our Executive Team. The VP of Marketing will lead the development of the marketing team and brand strategy alongside the founder, shaping positioning, target audience insights, and market differentiation. This role will drive brand awareness and demand generation across all distribution channels (wholesale, direct-to-consumer, e-commerce, etc.), focusing on both customer acquisition , customer retention , and brand building .This position directly manages marketing, brand, creative, and digital leaders, ensuring alignment between strategy and execution. Reporting to the CEO, the VP of Marketing plays a key role in shaping the long-term corporate strategy and ensuring marketing efforts are directly tied to business growth and brand strength.Key Responsibilities : Strategic Brand & Community Leadership Develop and oversee Gymreapers’ brand strategy, ensuring all marketing efforts align with a clear, compelling, and differentiated market position.Lead the development of integrated marketing plans, ensuring all brand-building initiatives across content, partnerships, athletes, social media, and experiential marketing support business goals.Define and evolve Gymreapers’ athlete and influencer strategy, building a program that authentically aligns with the brand’s values and expands reach in the fitness community.Establish Gymreapers’ events and experiential strategy, ensuring industry activations (e.g., Arnold Classic, fitness expos) create meaningful connections with customers and drive brand engagement.Oversee PR and earned media efforts, ensuring Gymreapers maintains a strong presence across relevant media, fitness publications, and industry networks.Digital Growth & Performance Marketing Leadership Develop and drive a comprehensive customer acquisition and retention strategy, ensuring a full-funnel approach that maximizes customer lifetime value.Lead the e-commerce and digital marketing strategy, ensuring performance marketing channels (paid social, search, affiliate marketing, SEO, email, SMS) are optimized for efficiency and scale.Define and oversee the CRM and lifecycle marketing strategy, ensuring segmentation, automation, and personalized campaigns drive repeat purchases and customer loyalty.Build and implement measurement frameworks, leveraging analytics, attribution models, and A / B testing to track marketing effectiveness and refine strategies.Leadership, Team Development & Cross-Functional Collaboration Build, lead, and mentor a high-performing marketing team, fostering a culture of accountability, creativity, and data-driven decision-making.Partner with Product, Retail Sales, Customer Service, and Operations teams to ensure seamless go-to-market execution, aligning product launches, promotions, and brand storytelling.Own and manage the marketing budget, ensuring resources are allocated strategically across brand, creative, digital, content, influencer marketing, and events.Champion a test-and-learn culture, continuously identifying new opportunities, emerging trends, and innovative strategies to drive Gymreapers’ growth.Key Metrics for Success Brand awareness and engagement growthNew customer acquisition and CAC efficiencyCustomer retention and LTV improvementE-commerce revenue growth and digital channel performanceAthlete, influencer, and brand partnership impactEvent and experiential marketing effectivenessOverall contribution to Gymreapers’ business growthWhat You’ll Bring : Bachelor’s in Marketing; MBA is a plus.14 years in Marketing with a minimum of 7 years at a senior level (managing teams, complex brand / distribution environments).Experience managing brand strategy, media, creative, customer acquisition & retention, digital / e-commerce marketing.Able to balance priorities and move quickly in a rapidly changing environment with tight deadlines.Willingness to challenge the status quo in our highly disrupted business environment and move quickly to test and learn new strategies and tactics.Experience managing brand strategies with significant experience connecting those strategies to business results.Excellent interpersonal and communication skills, both verbal and written.Demonstrate a professional and positive attitude with internal and external clients.Benefits / PerksCompetitive PayCompany paid holidaysPaid Time Off (PTO)Gymreapers on-site gym!Newly renovated HQ!401(k) with up to a 4% employer matchLife Flight Program, VoluntaryEmployee Assistance Program50% Employee Discount on Gymreapers.com!!100% Employer Paid : Medical, Dental and Vision - short-term and long-term disability - life insurance for both employee and spouse / dependentsHealth Savings Account (HSA) employee optionAbout Gymreapers / Our Core ValuesAt Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger.Our Core Values : Grow or DieCustomer ObsessionExtreme OwnershipNothing is Given / / Everything is EarnedBe Humble1% Better EverydayLive with IntegritySacrificeGymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.#J-18808-Ljbffr
