What are the responsibilities and job description for the Director of Social Media Strategy position at H/L Agency?
Join H / L Agency as a dynamic Director of Social Media Strategy and spearhead the transformation of our paid and organic social media teams into a single, high-performing force for innovation. If you're a strategic leader with a passion for paid social operations, influencer marketing, and social listening, this role is your opportunity to create impactful campaigns that deliver measurable results. You will play a crucial part in blending social listening insights, user-generated content, and influencer partnerships into creative strategies that elevate brand storytelling and drive performance.
This position requires a hybrid work environment, allowing you to work both from our office located in Oakland and remotely.
Key Responsibilities :
- Strategic Leadership : Unify and re-engineer our paid and organic social media teams to foster a comprehensive strategy that enhances engagement, overall performance, and business outcomes.
- Influencer Marketing : Lead initiatives for influencer discovery, contracting, and talent management to form authentic partnerships that enhance our clients' brand visibility and foster connections with target audiences.
- Social Listening : Deploy social listening tools to identify trends and insights, shaping creative development that resonates with audience preferences under the mantra : Compel, Not Tell.
- Content Collaboration : Work closely with production, account, and planning teams to integrate user-generated content and transform insights into compelling social media creative across various formats.
- Campaign Management : Design and oversee media plans for paid social campaigns across key platforms such as Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, and emerging channels.
- Performance Analysis : Continuously monitor and assess campaign performance and provide actionable insights to enhance results, sharing these with clients and internal stakeholders.
- Client & Partner Relations : Build and nurture relationships with clients, internal teams, influencer partners, and vendors, ensuring a seamless collaborative experience.
- Team Development : Mentor and supervise junior team members, fostering an atmosphere of growth, creativity, and operational excellence.
- Innovation & Trends : Stay updated on market trends, social platform updates, and cutting-edge tools to keep our agency at the forefront of the industry.
- Cross-Channel Synergy : Collaborate with search and programmatic teams to find synergies and align strategies for holistic campaign optimization.
- Budget Oversight : Manage campaign budgets with a focus on efficiency and maximizing ROI.
- New Business Development : Contribute to the agency's growth through support in new business pitches and proposals as required.
About You :
Ideal Candidate :
Due to the high volume of applications, we are unable to provide individual responses.
Compensation : For applicants in the SF Bay Area, H / L offers a salary range from $95,000 to $125,000 per year. Final compensation will align with the job's scope, candidate qualifications, budget availability, and market pay rates.
About H / L : Since 1985, H / L has been a fiercely independent agency focused on creating Momentum. Our areas of expertise encompass local and national media activations, creative development, insights and analytics, comprehensive digital and video production, multicultural marketing, and public relations.
Our headquarters is in Oakland, California, with offices in Atlanta, Miami, Phoenix, and St. Louis, connected by a shared mission to foster innovative growth for our clients and engage with the communities we serve.
Learn more about us at www.hl.agency.
H / L participates in E-Verify and will provide the federal government with your Form I-9 information to confirm your eligibility to work in the U.S. after a job offer is accepted and the Form I-9 is completed.
Salary : $95,000 - $125,000
