Paid Social Media Director

H/L Agency is seeking a visionary Social Media Director to lead the transformation of our paid and organic social media teams into a unified, high-performing, and innovation-driven discipline. This role is designed for a strategic leader with proven expertise in paid social operations, influencer marketing, and social listening—someone who can deliver integrated campaigns that achieve measurable results. The Social Media Director will spearhead efforts to blend social listening insights, user-generated content, and influencer partnerships into creative strategies that drive performance and elevate brand storytelling. In addition, the Social Media Director will oversee paid social operations, manage influencer discovery and contracts, and translate social insights into actionable performance share-outs for clients and internal teams. If you’re ready to make an impact and lead the way in social strategy, we want to hear from you!

This is a hybrid role, with both office-based work at the H/L Oakland office and remote work.

What You'll Do:

• Strategic Leadership: Re-engineer and unify the paid and organic social media teams to create a cohesive strategy that maximizes engagement, performance, and business outcomes
• Influencer Marketing: Work collaboratively to lead influencer discovery, contracting, and talent management efforts to develop authentic partnerships that amplify H/L’s clients’ brand presence and drive meaningful connections with target audiences
• Social Listening: Utilize social listening tools to identify trends, gather insights, and inform creative development, ensuring campaigns resonate with audience needs and preferences: Compel, Not Tell
• Content Collaboration: Partner with production, account, and planning teams to incorporate user-generated content and translate insights into compelling direct-response social creative, static, video, and swipeable media
• Campaign Management: Develop and manage media plans for paid social campaigns across platforms, including Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, and emerging channels
• Performance Analysis: Actively monitor and evaluate campaign performance, using platform data and social listening analysis to optimize results and provide data-driven share-outs to clients and internal teams
• Client & Partner Relations: Build and maintain strong relationships with internal stakeholders, clients, influencer partners, and vendors, acting as a trusted advisor and ensuring smooth collaboration
• Team Development: Train, mentor, and supervise junior team members, fostering an environment of growth, creativity, and operational excellence
• Innovation & Trends: Stay on top of evolving market trends, social platform updates, and emerging tools to ensure the agency remains ahead of the curve
• Cross-Channel Synergy: Collaborate with search and programmatic teams to identify synergies, align strategies, and ensure campaigns are holistically optimized
• Budget Oversight: Manage campaign budgets, ensuring resources are allocated efficiently and deliver maximum ROI
• New Business Development: Support the agency’s growth by contributing to new business pitches and proposals when needed

About You:

• Influencer Expertise: Demonstrated success in discovering, contracting, and managing influencer talent to create impactful campaigns
• Social Listening Proficiency: Deep experience leveraging social listening tools to inform creative development, campaign strategies, and performance reporting
• Platform Mastery: Strong understanding of best practices across major social platforms, including Facebook, Instagram, TikTok, LinkedIn, YouTube, and Snapchat
• Strategic Vision: Proven ability to design integrated social media strategies, manage budgets, and optimize campaigns for performance and growth
• Collaboration: Adept at working both independently and collaboratively across remote and cross-functional teams
• Communication: Exceptional verbal, written, and presentation skills to communicate strategies and insights effectively
• Adaptability: Thrives in a fast-paced environment with multiple deadlines and priorities
• Education: Bachelor’s degree required

The Ideal Candidate:

• Is passionate about the transformative power of social media and influencer partnerships
• Thinks strategically, acts proactively, and solves problems creatively
• Leads and inspires their team, fostering innovation and collaboration
• Excels at translating social listening insights into impactful creative strategies and shareable performance results
• Demonstrates meticulous attention to detail and a results-oriented mindset
• Possesses a foundational understanding of digital media disciplines and their interplay with social media
• Thrives in a client-focused environment, delivering exceptional service and results

Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate. 

For SF Bay Area / CA based: H/L offers a projected salary range for a position as an estimate of what the company believes is a reasonable pay scale. The salary range for this position is expected to be between $95,000 and $125,000 per year. The actual salary offered to a successful candidate will depend on various factors, including the job’s scope and responsibilities, the candidate’s qualifications, budget availability, internal pay equity, geographic location, and external market pay rates for similar positions. These factors will determine the final compensation, which may vary within the stated range.

About H/L:

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.

We’re headquartered in Oakland, California, with people in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home. Learn more at www.hl.agency.

Salary : $95,000 - $125,000