Digital Content Spec 2

Working under the direction of Marketing Management, the Digital Content Specialist 2 will take the lead with the coordination and execution of the company’s online marketing efforts, including (but not limited to) maintaining content of customer facing websites: microsites, web pages, images, files, product pages, promotions, and keeping all product content and resources updated. With minimal direction, will take direct ownership of content development for the website, email marketing platform, social media and strategizes optimal deployment of content (such as platform, audience, and timing). This role will be directly accountable for engagement, retention and growing of our corporate CRM database audience.

• Implements, oversees and takes ownership of all email marketing activities

• Optimizing email campaigns through automation

• Creating and formatting email and landing page templates

• Coordinates and assists with the technical integrations for content marketing

• Gather key business and user insights and apply strategic planning to create a long-term vision for generated content

• A firm understanding of user experience, search engine optimization and search engine marketing

• Superior project management and collaboration skills

• Create and maintain editorial calendars

• Monitor engagement and analyze data from social media, email, and website performance.

• Provides recommendations, and actions to increase effectiveness of current and prospective digital marketing campaigns

• Engage audience on social media channels as needed, providing information and connecting audience to appropriate parties and monitor multiple social media channels for brand and related news/content/comments.

• Keeping up to date with industry and digital marketing best practice and monitoring content activities of competitor websites in addition to updating all sections of the website including homepage and all other categories.

• Researches, writes and presents content in ways that appeal to targeted audiences across a spectrum of digital media channels.

• Developing long-term messaging strategies, identifying goals and expected key performance indicators.

• Employees are expected to follow instructions, procedures and to escalate any issue impacting workflow, quality, etc.

• Employees must exhibit honesty and integrity as well as demonstrate adherence to rules, procedures and policies.

Supervisory Responsibilities

Supervised Employees

This job does not have any supervisory activities.

0

• Experience working on dynamic websites using content management systems.

• Excellent knowledge of online marketing

• Must have strong organizational and writing (specifically copy writing) skills

• Familiar with current design and web layout trends

• Proficient in the Adobe Creative Cloud

• Understanding of web technologies and the function of content.

• Excellent research, writing and editorial skills (both written and spoken).

• Ability to pick out key points from detailed information and write in a clear, concise and engaging way.

• Must have a high level of accuracy and attention to detail.

• Strong organizational skills with the ability to think both creatively and strategically.

• Experience with HTML, CSS, JavaScript a plus

Bachelor's Degree BA/BS/BFA/BSA from a four-year college or university is required, plus additional related experience, training and/or equivalent combination of education and experience.

Marketing

Business Administration

5-10 years

Must have the ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and/or governmental regulations in English. Must be able to write analytical and/or technical reports, business correspondence, procedure manuals, and create instructional reference material. Able to speak effectively before groups, customers, employees of the organization and/or the general public.

Must have the ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. May need to compute rate, ratio, and percent and to draw and interpret graphs.

Must have the ability to define problems, collect data, establish facts, and draw valid conclusions. Must be able to interpret an extensive variety of technical instructions such as mathematical and/or diagram form and deal with several abstract and concrete variables.

Physical Activity

Duration

Sitting

Frequently

Standing

Frequently

Walking

Occasionally

Bending (neck)

Frequently

Bending (waist)

Rarely

Squatting

Rarely

Twisting (neck)

Occasionally

Twisting (waist)

Occasionally

Climbing

Rarely

Kneeling

Rarely

Crawling

Rarely

Reaching (above shoulder level)

Occasionally

Reaching (below shoulder level)

Occasionally

Hand Use

Duration

Repetitive use of hand

Frequently

Simple grasping

Frequently

Power grasping

Rarely

Fine manipulation

Frequently

Pushing & Pulling

Frequently

Vision

Required

Close vision

Yes

Distance vision

Yes

Color vision

Yes

Peripheral vision

Yes

Depth perception

Yes

Adjust focus

Yes

Lifting Requirements

Duration

0-10 lbs.

Occasionally

11-25 lbs.

Occasionally

26-50 lbs.

Never

51-60 lbs.

Never

61 lbs.

Never

Equipment Use

Duration

This position requires computer use, including monitor, keyboard, mouse, trackball, touchpad, etc.

Frequently

Noise Level

The noise level in the work environment is usually:

Low

Work Environment

Duration

This position operates in a general office or engineering lab environment

Constantly

Employee will work around machining or on the production floor

Never

Employee is exposed to moving mechanical parts and vibration

Never

Employee is exposed to hazardous chemicals, fumes or airborne particles

Never

Employee is exposed to outside weather conditions, extreme cold or extreme heat

Never

Employee is exposed to risk of electrical shock

Never