What are the responsibilities and job description for the Senior Manager, Digital Marketing & Campaigns position at HackEDU, Inc. dba Security Journey?

Job Description

About Security Journey

We help enterprises reduce vulnerabilities with application security education for developers and everyone in the SDLC. Foundational knowledge for all. Hands-on, skills-based sandboxes for developers. One path to build a security-first development culture.

Security Journey is a rapidly growing private equity-backed company that is seeking a skilled Digital Marketing & Campaign Manager to join our marketing team. At Security Journey, we believe that diversity is our strength, and we are committed to creating an environment where all employees can thrive.

Position Overview :

Are you a self-starter with a passion for managing impactful digital marketing programs and driving growth through strategic campaigns? We’re looking for a Digital Marketing & Campaign Manager who thrives on taking initiative, has the ambition to make a significant impact, and is eager to proactively drive results. This role requires someone with the drive to identify opportunities, proactively solve problems, and collaborate with a talented team to fuel our company’s growth.

At Security Journey, we embrace a startup mentality—fast-paced, dynamic, and growth-oriented. We need someone who can adapt quickly, think creatively, and thrive in an environment where priorities shift rapidly. You’ll support and work closely with the Senior Director of Marketing to shape campaign strategy and execute integrated marketing initiatives. If you’re ready to roll up your sleeves, take ownership of projects, and contribute to growing our business and your career in an entrepreneurial setting, we’d love to meet you!

Key Responsibilities :

Campaign Development & Execution :

Collaborate with the marketing team to plan and execute integrated marketing campaigns that drive lead generation, engagement, and revenue.
Translate strategic goals into actionable campaign plans, ensuring on-time and high-quality execution.

Content Creation & Writing :

Write clear, engaging copy for campaigns, emails, and blog posts, tailored to target audiences and aligned with brand voice.

Collaborate with team members on content strategy and development.

Edit and proofread content to ensure accuracy, consistency, and adherence to style guidelines.

Website Management :

Maintain and update the company website to ensure it is user-friendly, optimized for search engines, and aligned with brand and campaign goals.

Collaborate with the marketing team to create and optimize landing pages for campaigns and lead generation.

Monitor website performance metrics, implement improvements, and troubleshoot issues to ensure a seamless user experience.

Stay informed on website trends and best practices to recommend enhancements that support marketing objectives.

Marketing Operations :

Manage marketing automation workflows and integrations to streamline lead nurturing and reporting in HubSpot.

Support day-to-day operations, including email marketing, website updates, and campaign tracking.

Performance Tracking & Optimization :

Monitor campaign performance metrics, analyze data, and provide actionable insights for optimization.

Present regular performance updates and recommend improvements and opportunities.

Collaboration & Content Creation :

Partner with the Graphic Designer to create visually compelling campaign assets.

Ensure all messaging aligns with brand guidelines and resonates with target audiences.

Digital Advertising & Social Media Support :

Collaborate with the Digital Marketing Coordinator and team members to strategize and align digital advertising and social media efforts with overarching campaign goals.

Qualifications : Experience :

5 years of experience in digital marketing, campaign management, or a similar role in a start-up environment.

Proven writing experience for marketing campaigns, emails, and blog posts.

Skills :

Exceptional writing, editing, and proofreading skills with attention to detail.

Proficiency in marketing tools like HubSpot, Google Analytics, and advertising platforms, with knowledge of changing SEO best practices.

Strong project management and organizational skills.

Data-driven mindset with experience analyzing and optimizing campaigns.

Preferred - experience in cybersecurity or education.

Work Environment :

Employees will provide, at their expense, a secure, dedicated work area. Employees are responsible for maintaining the work area in a safe, secure, and nonhazardous condition at all times.

Benefits :

Medical, Dental, Vision, Life Insurance, AD&D, 401k and Unlimited PTO

This is a remote (work from home) position for candidates based in the United States. We do have an office in Apex, NC if working in an office is your jam.

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