Demo

Field Marketing Manager - USA

Hadrian
New York, NY Full Time
POSTED ON 1/10/2025
AVAILABLE BEFORE 3/31/2025

Are you ready to drive impactful marketing initiatives across North Americaand excel in a forwardthinking environment

Step up to the challenge and join usas Hadrians firstField Marketing Manager in the US!

Who are we :

We are Hadrian. A force that reshapes the future of security. Born in August 2021 weve secured 20 million in funding and the backing of ABN AMRO Ventures propelling us into a new era

We provide companies with a realtime Exposure Management platform viewing security through a hackers eyes because well hackers understand hackers best. We continuously map the digital footprint of organizations discover risks and prioritize remediation for security teams to harden their external attack surfaces.

Located in Amsterdams buzzing Leidseplein and by Londons famous Paddington Station our diverse team from 20 countries is on a mission to shake things up in offensive security. Join us in making waves and securing over 200 businesses and be at the forefront of automated offensive security.

Your Role :

As a Field Marketing Manager USA at Hadrian you will drive the marketing engine behind our pipeline generation efforts in the North American region. This role is pivotal in shaping our presence in a highpotential market. You will lead the charge in planning executing and reporting on marketing initiatives that engage our Ideal Customer Profile (ICP) and align with the regions sales goals. Working crossfunctionally with internal teams and channel partners you will create impactful campaigns manage budgets and deliver measurable outcomes.

What you will do as a Field Marketing Manager USA at Hadrian :

  • Pipeline Generation : Design and execute an integrated mix of marketing campaigns to engage key personas within our ICP. This includes organizing events (conferences roundtables strategic verticalfocused events) accountbased marketing campaigns and throughchannel initiatives.
  • Regional Expertise : Act as the marketing authority for North America. Partner closely with Account Executives to align on financial targets funnel goals and highpriority accounts. Deploy tailored tactics to penetrate and convert these accounts effectively.
  • CrossFunctional Collaboration : Collaborate with digital content and other internal teams to deliver cohesive messaging across various campaign formats.
  • Budget Management : Own the regional field marketing budget ensuring efficient allocation and delivering measurable ROI.
  • Channel Program Support : Work alongside the Channel Manager to design and support channel programs while building strong relationships with channel partners in the region.
  • Performance Measurement : Track and report on key KPIs including campaign ROI pipeline contribution and the quality and effectiveness of marketing materials and events.

You are fit for this job because you :

  • Have 5 years of experience in Field Marketing or a similar role within a startup or scaleup with a focus on selling B2B SaaS solutions.
  • Have cybersecurity experience.
  • Possess a strong knowledge of the North American cybersecurity market.
  • Have a proven track record of designing and executing marketing campaigns including events and accountbased marketing strategies.
  • Possess technical proficiency with tools such as marketing automation platforms (e.g. HubSpot) sales automation platforms (e.g. Salesloft Outreach) and analytics tools to measure campaign performance and ROI.
  • Are a team player who can work crossfunctionally with sales content and digital marketing teams to align campaigns with business goals.
  • Excel in channel marketing with experience designing and executing throughchannel campaigns.
  • Demonstrate strong budget management skills and the ability to maximize ROI.
  • Use a metricsdriven approach to assess campaign success and share insights with stakeholders.
  • Have exceptional communication organizational and project management skills and thrive in a fastpaced dynamic environment.
  • Benefits at Hadrian :

  • Unlimited paid holiday
  • Referral bonuses
  • Joyful team activities
  • Hadrians working culture offers :

  • Freedom and opportunity to be involved in other projects
  • Chance to be creative and innovative
  • Communication and collaboration with other divisions
  • Domain knowledge in the Cybersecurity industry
  • Open and inclusive environment (interest groups kudos and concerns sessions and more!)
  • Why you want to be part of Hadrian :

    Make the internet safer : We enable companies to protect their customers employees and other stakeholders from malicious hackers by providing realtime Exposure Management from the Hackers perspective

    Board a primed rocket ship : Hadrian is growing fast; the team is approaching 70 wonderful people notable customers are signed and significant funding is raised. Now is the time to join our highgrowth journey

    Be part of a strong and dynamic culture : Our values define who we are as a group and serve as the cornerstones to guide us in building a product that our customers love. At Hadrian we achieve this by championing a culture that takes ownership succeeds together increases velocity and pursues growth

    Sounds like the role for you Hit the apply button!

    Our clients are seeking a worldclass and reliable digital security service. That is exactly what we are offering. Therefore a background check will be part of the process.

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