Content Marketing Manager (DeFi)

About Neutron

Neutron is on a mission to unlock human potential by redefining finance, creating a fair and efficient financial system for everyone.

Home to an expanding array of cutting-edge Decentralized Finance (DeFi) applications such as Mars , Drop , Astroport , and others, Neutron is the industry’s first integrated blockchain.

Unlike generalized L1 blockchains that constrain mechanism design and provide generic infrastructure for all use cases regardless of an application’s needs, Neutron focuses exclusively on DeFi, furnishing DeFi primitives with highly-performant app-specific infrastructure. This tailored, integrated approach allows entrepreneurs to build new types of protocols that improve capital efficiency, profitability, and UX — all within a shared execution environment that ensures atomic composability.

About the Role

As a Content Marketing Manager at Meson Labs, you will play an instrumental role in Neutron’s future success by executing key protocol growth and user retention activities, collaborating cross-functionally and with industry-leading partners and creators to design and execute global marketing strategies, and optimizing marketing campaigns based on data-driven insights.

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Responsibilities

Growth & Retention : Execute key protocol growth and user retention activities, including managing a content calendar, creating social media and blog content, hosting Twitter Spaces, co-marketing with partners and creators, and more.

Collaboration with Design : Work with designers to create corresponding content and merchandise for Neutron marketing campaigns.

Reporting & Recommendations : Analyze and report on the performance of social media campaigns and strategies, making data-driven recommendations for optimization.

Optimizing Marketing Funnels : Leverage insights gleaned from analytics software to optimize and refine Neutron’s marketing funnels for various target audiences, ensuring optimal performance and alignment with strategic objectives.

Narrative Construction : Craft and entrench compelling narratives to support ecosystem growth and maximize user engagement.

Research : Conduct competitive and market research to inform the construction and adaptation of marketing strategies that expand the Neutron ecosystem.

Brand Management : Elevate and uphold Neutron’s brand identity and messaging, ensuring consistent and high-quality communication.

Ecosystem Marketing : Foster relationships with teams building on Neutron, ensuring clear and consistent communication and coordination of announcements.

Events : Play a pivotal role in executing Neutron’s events strategy to achieve general and event-specific objectives.

Community : Ideate and collaborate with senior leadership to design and execute marketing strategies that foster robust global communities

Large Projects : Move beyond your day-to-day responsibilities and work on large, high-leverage projects with the potential to catalyze step-function growth.

Adaptation : Adapt to evolving business needs by embracing new responsibilities as required.

How we work

We are community-obsessed. We are deeply committed to understanding our users' journeys and using that understanding to solve their problems.

We operate as a meritocracy where the best ideas win. We value thoughtful pushback in collaborative settings over blind agreement and unilateral, top-down decision-making.

We value agency and ownership. Contributors have the freedom to tackle complex problems in their own styles. This means trusting each other’s expertise and capabilities, taking responsibility for seeking help when needed, and holding yourself accountable when you make a mistake.

We are pragmatic. We dream big, think deeply about the objectives we are trying to achieve, collect information before drawing conclusions, assess the problem’s constraints, follow the processes that have worked for us in the past, and make calculated revisions to those processes when they are insufficient.

We love subject matter experts. We work with people who are the best at what they do.

Qualifications

• 3 years of experience marketing in a tech company and at least 2 years marketing in web3
• Experience executing successful marketing campaigns or strategies that drive growth and user retention (bonus points if they were global).
• Excellent ability to communicate intelligibly about technically complex topics
• Willingness to leave your ego at the door and get your hands dirty working on arbitrary tasks that come up.

What we offer :

Our commitment to diversity and inclusion :

At Meson Labs, we firmly believe in the strength of diverse and inclusive teams and are fully committed to providing equal employment opportunities. We actively seek out and hire the most talented individuals worldwide, regardless of gender, race, age, religion, sexual orientation, veteran status, disability, or place of origin.

If you’re ready to take the leap and join us in shaping the future of finance, apply today.