What are the responsibilities and job description for the Marketing Communication Manager Job at Haemonetics Corporation in Boston position at Haemonetics Corporation?
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Job Details
JOB SUMMARY
Responsible for the development of multi-channel communications designed to support product launches and key initiatives for the Hospital business. Provides project management support for the creation of effective marketing materials (i.e., digital, print, tradeshows, webinars, videos, case studies, etc.). Acts as a brand steward ensuring all materials and communications align with Corporate brand guidelines, and provides input and guidance relating to marketing guidelines as needed. Identifies, partners with and manages external vendors and internal resources as appropriate. Evaluates projects and reassesses objectives and outcomes; responsible for continuous improvement of the communications plan. Partners with other Haemonetics businesses and functions, providing guidance and support as needed. This role has Global reach and influence, except where the local team has in-country resources assigned.
ESSENTIAL DUTIES
- Works closely with Global Marketing, Global Sales Training, Regional Marketing and organization Team Leaders to develop, influence, and execute the market engagement strategy, including branding, awareness, lead generation, SEO, web site, positioning, KPIs, and media utilization approach (in partnership with Corporate Communications).
- Acts as a brand steward ensuring all materials and communications align with the Corporate brand guidelines. Provides input and guidance relating to marketing brand guidelines as needed. Assures appropriate branding, positioning, trademarking and global marketing communication standards and programs; assure compliance to Haemonetics' healthcare compliance (HCC) standards.
- Initiates, drives develops brand messaging and matrices that form the foundation for collateral messaging and content.
- Provides project management support for the creation of effective marketing materials (i.e., digital, advertising, tradeshows, webinars, videos, case studies, etc.), including managing project budgets and production schedules.
- Partners with Global Sales Training and Tradeshow and Events team to support all aspects of national sales meetings. Responsible for developing key communications to ensure stakeholders are informed, engaged, and aligned as appropriate. Provides on-site management to ensure flawless execution of all details, resulting in educational and motivational events.
- Collaborates with Global Marketing and the Digital Marketing to help leverage and optimize the Hospital business website, Digital Asset Management System and other digital tools such as HubSpot, Showpad, Print on Demand, etc. as appropriate.
- Identifies, partners with, and manages appropriate resources (i.e., vendor relationships, internal resources, etc.) to ensure that communications plans meet objectives.
- Responsible for implementing procedures to optimize new and existing marketing / communications planning processes. Researches and analyzes new and existing technologies and makes recommendations for implementation of new processes.
- Identifies KPIs for marketing communication programs and tracks, monitors and recommends improvements.
SU P ERVISORY RESPONSIBILITIES : None
Education :
Bachelor's Degree, Business, Marketing, Communications (Required)
Master's Degree, Management or MBA
Certifications : PMP (Preferred)
Experience :
Skills
Physical Demands
TRAVEL EXPECTATIONS
30% including travel for conferences and events; some weekends as needed
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