Workforce Solutions & Continuing Education Marketing Coordinator

SUMMARY STATEMENT :

The WSCE Marketing Coordinator is responsible for the marketing and promotion of HCC’s WSCE division, its offerings and activities, in coordination with the College’s overall marketing and public relations plan.

ORGANIZATIONAL RELATIONSHIPS :

The coordinator is a part of the Public Relations and Marketing office and reports to the Digital Marketing Manager. The coordinator works closely with the dean and program managers of WSCE and Digital Printing, Design, and Business Services (DPDBS).

DUTIES AND RESPONSIBILITIES :

• Develops an annual marketing plan and calendar to support the WSCE business plans and program area budgets, in coordination with the primary advertising budget maintained by the Public Relations and Marketing office.
• Leads and prioritizes the collection of content from program managers and works with DPDBS to layout the WSCE non-credit schedule for production, three times a year. Assists in creating the timeline for schedule production, coordinating the distribution of schedules, and proofreading the piece.
• Develops and implements advertising and promotional campaigns in conjunction with college-wide public relations and marketing programs for WSCE.
• Identifies the data needed to analyze the effectiveness of marketing efforts, ensures routine collection of that data, and provides analysis for WSCE staff and supervisor. This includes a regular monthly marketing report.
• Creates and publishes content to the WSCE Facebook page and HCC’s LinkedIn account. Attends WSCE classes and events as needed to gather content for social media.
• Works with program managers to develop, improve, and maintain website content for all program areas.
• Captures professional photography, supported by the Multimedia Production Specialist. This includes editing and uploading photos to the digital asset management system.
• In collaboration with the WSCE program managers, prepares and maintains content for digital and printed collateral, email marketing, press releases, and website. This includes necessary graphic design, supported by DPDBS.
• Works with WSCE program managers to develop and maintain mailing lists for targeted populations.
• Represents WSCE at community events, assists in planning and coordinating special events, and serves on assigned committees.
• Performs other duties as assigned.

EDUCATION AND EXPERIENCE :

Bachelor’s degree in marketing, communications, public relations or related field, and three to five years of relevant experience. Must include experience in writing and layout for print and web publications, web content development, social media content development and management, knowledge of the Adobe Creative Suite and Canva, and coordination of projects involving individuals and groups.

SKILLS AND ABILITIES :

The ideal candidate will have experience that includes excellent organizational, management, and communication skills. Specific skills include : strategic planning, budgeting, human and materials resource management; effective written and oral communication skills; social media management; creative content development; marketing and promotion; networking; ability to work individually as well as a member of a team; research and data analysis; computer literacy; and knowledge of and adherence to a variety of professional governing board policies, procedures, and documentation requirements.

APPLICATION INSTRUCTIONS :

For more information on this position and to formally apply, please visit HCC's employment page at  https : / / secure6.saashr.com / ta / 6160104.careers?ApplyToJob=621154346.

Questions may be directed to the Human Resources Office at 240-500-2585 or email hr@hagerstowncc.edu

Salary : $25 - $29