Marketing Analyst

Click here to apply and read the full description: https://theapplicantmanager.com/jobs?pos=HZ139

THE ROLE:

We are seeking a data-driven Marketing Analyst to join our marketing team and assist in optimizing strategies to improve revenue and business performance.

The Marketing Analyst will play a crucial role in analyzing market trends, campaign performance, and customer behavior to inform strategic marketing decisions. This position requires a strong analytical mindset with expertise in SEO, social media, and digital marketing, along with a solid foundation in data analysis and statistics.

• THE JOB:Analyze marketing campaign performance, identifying trends and insights to optimize strategies to improve website and social media engagement and reach to improve revenue.
• Leverage data from web analytics and social media platforms to assess customer behavior and engagement.
• Develop and track marketing initiatives, providing actionable insights.
• Conduct competitor analysis to identify market opportunities and areas for improvement.
• Optimize SEO strategies by analyzing keyword performance, search trends, and website metrics.
• Monitor and assess social media performance, recommending data-driven content and engagement strategies.
• Utilize statistical models and predictive analytics to forecast marketing performance to uncover insights for revenue impact.
• Obtain general market research data including industry reports, buying trends, and purchasing behavior.
• Present findings and recommendations to leadership to support decision-making and business growth.
• Required QualificationsBachelor's degree in marketing, business, statistics, or a related field.
• 3 years of experience in business, marketing, data analytics, computer science, or a related role.
• Strong and advanced proficiency in Microsoft 365 including Excel and PowerPoint, Google Analytics, Microsoft Clarity, SEO tools, and social media analytics platforms.
• Experience with data visualization tools, charts, and graphs (Power BI, or similar) to show correlations and connection in the data.
• Strong understanding of marketing strategies, customer acquisition, and conversion optimization.
• Ability to analyze, interpret, and translate complex data into clear, actionable insights.
• Excellent problem-solving skills and attention to detail.
• Strong communication and presentation abilities, including ability to present to stakeholders

THE PERKS

HAIX is proud to offer a competitive salary and benefits packages, an outstanding company environment that fosters growth, education & development and a product and mission you can confidently stand behind.